Remove B2C Remove CMO Remove Millennials
article thumbnail

Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.

article thumbnail

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Merkle raises its commerce game: Tuesday’s daily brief

Martech

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

article thumbnail

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

The CMO Survey. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Gen Z 145
article thumbnail

How to edge out your competition with market research

Sprout Social

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. trillion by 2026.

article thumbnail

Cocktails, Content, and Solutions to the Consumer Journey

Rock Content

Dan Levi , CMO at Clear Channel Outdoor. Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Stefan Tornquist , VP of Research at eConsultancy. Penry Price , VP Marketing Solutions at LinkedIn.