B2C CMO Millennials 
Martech
OCTOBER 2, 2024
Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.
Hubspot Marketing
FEBRUARY 25, 2025
HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO.
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Martech
JULY 13, 2021
“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.
Hootsuite
DECEMBER 10, 2019
The CMO Survey. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. This gave us multiple perspectives on the social trends that matter most in the year ahead.
Sprout Social
NOVEMBER 21, 2019
According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.
Marketing Insider Group
FEBRUARY 5, 2024
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. trillion by 2026.
Rock Content
JUNE 28, 2016
Dan Levi , CMO at Clear Channel Outdoor. Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Stefan Tornquist , VP of Research at eConsultancy. Penry Price , VP Marketing Solutions at LinkedIn.
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