Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.

Branding 78

Branding Millennials Finance CMO 78

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO.

Transform 86

Transform Marketers Marketing Gen Z 86

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

Shopper Market 122

Shopper Market Millennials Shipping Shoppers 122

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. trillion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120