Rock Content

MAY 11, 2023

The truth is that content success is measurable. A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report? What is included in a content marketing report?

Content Marketing 81

Content Marketing Key Performance Indicator B2C Marketing 81

Rock Content

JUNE 4, 2020

It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. To succeed at Content Marketing (and marketing, in general), you must understand your audience. Content starts and sustains conversations with customers. Here is an updated version). Keep reading!

B2C 75

B2C Finance Transform eBook 75

Rock Content

DECEMBER 27, 2023

So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content. Since I work with project management in marketing, I’ve learned to accept that there’s nowhere to run. As a small disclaimer, I used to be terrified of AI. A good example of this is the AI Persona Builder.

SEO 93

SEO Content Marketing Marketing Marketers 93

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 107

Content Marketing Manufacturing B2C Marketing 107

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Both consumers and businesses want immediate relief.

Content Marketing 103

Content Marketing B2C Marketing Marketers 103

Adobe Experience Cloud Blog

OCTOBER 21, 2014

We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1- Silos. Don’t let it become the latter– make sure your content calendar is not too concrete.

Content Marketing 134

Content Marketing B2C Thought Leadership Marketing 134

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

SEO 120

SEO Non-Profit B2C CRM 120

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 99

Content Marketing Marketing Marketers B2C 99

Marketing Insider Group

MARCH 17, 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.

Content Marketing 102

Content Marketing B2C Marketing Marketers 102

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team.

Content Marketing 95

Content Marketing Analytics SEO Marketing 95

Hubspot Marketing

JULY 10, 2019

Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 144

B2C Social Media Marketing Marketing Marketers 144

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. Yes, we marketers wear many hats. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. Marketers, are you selling #marketing as a worthy career?

Content Marketing 103

Content Marketing Transform Marketing Marketers 103

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Daniel Newman (27.7K

Transform 118

Transform Pharmaceutical B2C Event Marketing 118

Martech

SEPTEMBER 26, 2022

With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. Content marketing and media production. See terms.

Transform 108

Transform B2C Finance Affiliate Marketing 108

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. And it falls all the way down to the person building websites, creating social content and building editorial calendars.

Content Marketing 95

Content Marketing Entertainment CMO Marketing 95

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 59

Content Marketing Marketing Marketers B2C 59

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. ConsumerAffairs.

B2C 127

B2C User-Generated Entertainment Management 127

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. Get yourself some good content marketing software.

Content Marketing 84

Content Marketing Outbound Marketing Millennials Inbound Marketing 84

Martech

AUGUST 4, 2022

Some 41% of marketers say getting good data is their biggest problem when it comes to providing sales with quality leads. That’s followed closely by content creation and managing and tracking leads. Source: Wpromote’s 2022 State of B2B Digital Marketing report. Lead gen obstacles. Where the money will go.

B2C 117

B2C Customer Journey Digital Marketing Marketing 117

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust. Want to dig deeper?

Market Research 98

Market Research Content Marketing Marketing Marketers 98

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2B marketing, you focus on various decision-makers, like a team lead, manager, or even the CEO. With B2C marketing, the only decision-maker you’re worried about is the customer.

B2C 91

B2C SEO User-Generated Shoppers 91

Martech

AUGUST 12, 2021

Crucially, many content challenges reside upstream from enterprise Digital Asset Management (DAM), Product Information Management (PIM), and Web Content Management (WCM) platforms. Supply chain as a concept also helps us understand content production and management as a process flow.

Transform 119

Transform B2C Management Marketing 119

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? How many people will be involved in creating content?

Marketing Strategy 87

Marketing Strategy Content Marketing B2C Marketing 87

Scoop.it!

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however.

B2C 81

B2C Energy Marketing Marketers 81

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 73

Marketing Plan Content Marketing B2C Whitepaper 73

Martech

AUGUST 24, 2022

B2B buyers want B2C experiences. Job titles included practitioners, managers, directors, and executives across sales, marketing and enablement teams. Unfortunately, they may be operating in organizations or under managers that don’t fully get it yet. Salespeople not knowing their products (27%). Why we care.

Manufacturing 109

Manufacturing Finance B2C Management 109

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. If you do well, let them know.

Transform 83

Transform B2C Marketing Marketers 83

Customers.ai

APRIL 21, 2023

Using writing assistants helps saves time and creates more engaging content. AI-Powered Content Marketing Platforms AI-powered content marketing platforms can help marketers manage their content marketing campaigns. These tools can help marketers save time and improve their efficiency.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Moreover, it offers the highest ROI of any other content format.

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Boost the value behind your marketing content.

CRM 105

CRM Whitepaper B2C Analytics 105

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Customer loyalty 130

Customer loyalty B2C Education Content Marketing 130

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. B2B SaaS brands can use that to ensure the right people see their content.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52