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3 ways to add a human touch to AI-generated content

Search Engine Land

Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. Edit with your tone of voice, expertise and experience People-first content and E-E-A-T are built on the notion that content is authentic, helpful and well, human. Business email address Subscribe Processing.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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Do personas REALLY matter in content marketing?

Search Engine Land

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

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Finding The Time To Tweet or Blog?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

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25 Best Blog Niche Ideas (Data Study)

Backlinko

With 426% growth over the past decade and a substantial 165,000 monthly searches, this space offers clear potential to turn your blog into a reliable revenue stream. Even the subniches like SEO and content marketing have 100% keyword difficulty. This provides an accessible entry point for bloggers with B2C sales experience.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.