Remove B2C Remove Customer Acquisition Remove Digital Marketing Remove Retail
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

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Marketers bullish on digital engagement: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

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The Risks of Reducing Digital Marketing in a Recession

Exposure Ninja

How to Prepare Your Digital Marketing for a Recession. What should we do with our digital marketing in a recession? Removing Covid-19-induced recessions, there aren’t many recessions where the number of digital marketing tools we utilise today were available, giving us very little to work with.

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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. Marketers can use digital channels to act on location data. Read next: Yelp’s Custom Location Targeting.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. He kept it simple: every video featured Randy standing in front of a pre-drawn whiteboard, ready to cover topics related to content marketing and SEO, which at the time were quite new and novel topics for digital marketers.

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Three ways marketing leaders can build recession-proof CX strategies in 2023

Use Insider

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment.

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WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Use Insider

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. Customer expectations have changed.