Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Speak to More Customers. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Meanwhile, customers save money by buying in bulk. Everyone wins.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Dig deeper: Humanizing B2B: The key to better customer experience 3.

Gen Z 113

Gen Z Pharmaceutical Customer Acquisition Marketing 113

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Travel, hospitality, manufacturing and tech product companies, it has been revealed, experienced the largest budget cuts of all, while consumer products and goods came out the strongest, posting an average 8.3%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers.

B2C 115

B2C Marketing Automation Platform Gen Z Whitepaper 115

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Here are some examples of brands using chatbots in a B2B and B2C environment.

User-Generated 79

User-Generated Marketing Marketers Gen Z 79