Remove B2C Remove Customer loyalty Remove Shoppers
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Brand Loyalty: A Practical Guide for Long-Term Growth

Neil Patel

Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Discounts are great.

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Data, AI and advertising: 2025 predictions

Martech

From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible. According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases.

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned. Challenges.

Customer 108
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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.

Shoppers 112
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11 Proven Hacks to Keep Your Customers Buying More

Neil Patel

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145
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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Shoppers want to receive SMS messages from brands because it’s quick, easy and accessible,” said Sarah Cascone, VP of marketing for retail technology company Bluecore. Get MarTech!

Transform 122
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How Georgia-Pacific connects with customers on retail media networks

Martech

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.

Retail 122