Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retailers looking for a competitive edge will improve in-store experience, making ads more relevant for in-person shoppers.

Retail 96

Retail Transform Shoppers Advertising 96

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 112

Retail eCommerce Gen Z Transform 112

Martech

APRIL 20, 2023

Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with.

Product 94

Product Shoppers User-Generated B2C 94

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Not only did the pandemic force shoppers to change their habits overnight (online grocery shopping exploded, for example), but it also forced businesses to up their ecommerce games, or even jump into the pool for the first time. What is ecommerce? jump over 2019.

eCommerce 84

eCommerce Shoppers Retail Shipping 84

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. The same formats frequently benefit B2C companies as well. Notify shoppers that items they have browsed are back in stock. Therefore, you’ll need to be visible to catch their eye because competition is fierce.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. In e-commerce, website search is crucial to the buying experience for online shoppers. Fully 94% of U.S.

Shoppers 95

Shoppers Retail Shipping B2C 95

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. Broad horizons When looking for inspiration or conducting “secret shopper” research, consider more organizations than your employer’s obvious competitors.

Shoppers 115

Shoppers B2C eCommerce Marketing 115

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector.

SEO 100

SEO CRM B2C eBook 100

Martech

MARCH 28, 2024

shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Shoppers who aren’t satisfied with the results or would prefer to continue browsing can rate more items and immediately view another set of results — a throwback to the early days of Netflix and Amazon. How it works. Brand preferences.

Shoppers 78

Shoppers User-Generated Shipping Price 78

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Read more here. Why we care.

Customer Journey 100

Customer Journey Customer Transform Shoppers 100

Litmus

AUGUST 14, 2023

The rise of AI in content creation, dynamic content and personalization, and growth in low/no code email building, have created an increasing focus on email optimization and testing to ensure B2C and B2B brands alike can Make Every Send Count.

Email Marketing 80

Email Marketing Transform Shoppers B2C 80

Ariyh

APRIL 24, 2023

🎓 Findings People using shopping carts with parallel ring handles put more products, and more variety, in their carts compared to shoppers using traditional carts. . As part of three experiments comparing ring handle and traditional shopping carts, researchers: Observed 2,359 shoppers at a European supermarket. The best part?

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. As part of a series of 5 experiments comparing mobile vs desktop shoppers, mobile visitors: Liked personalized options (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites. Why we care.

Shoppers 83

Shoppers Price Retail Place 83

Martech

JULY 6, 2023

Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. Prime Day competition.

eCommerce 99

eCommerce Shoppers Retail Price 99

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S.

Gen Z 108

Gen Z Shoppers Food Marketing Plan 108

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2C 91

B2C SEO User-Generated Shoppers 91

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Shoppers will see that your brand has helped others solve a problem and use it as a solution of their own. For e-commerce or B2C brands, follow up with customers who have made multiple purchases.

Customer 138

Customer Shoppers User-Generated B2C 138

Neil Patel

JANUARY 27, 2023

Seasonal SEO can help both B2C and B2B businesses. B2C and B2B marketing tactics for seasonal SEO require: Focusing a specific time of the year (yes, even the “offseason”). If you’re a B2C company or brand, you know that your consumers’ buying habits change. As a B2C or B2B company, seasonal SEO marketing is a gold mine.

SEO 91

SEO B2C Shoppers User-Generated 91

Martech

OCTOBER 5, 2023

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.

Retail 100

Retail Customer Shoppers eCommerce 100

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us.

Retail 95

Retail Shoppers Management Branding 95

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Consumer-centered companies invest in trusted research to help them understand and engage shoppers. This practice is just wrong.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Martech

DECEMBER 28, 2022

In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 102

Transform eCommerce Shoppers Retail 102

Martech

DECEMBER 16, 2021

Shoppers and retailers were also in alignment when it came to identifying negative experiences for customers. Interestingly, it mattered little whether the negative review came from someone the shopper follows on social media or someone they don’t (one percentage point). This is another harbinger of changing shopper behavior.

Retail 107

Retail Customer Shoppers Price 107

Hubspot Marketing

JULY 10, 2019

Some companies serve individual shoppers, while others cater to companies and organizations. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Marketers can create multilingual versions for non-native English speakers, send abandoned cart reminders if a shopper didn’t complete a purchase, or use order history to proactively recommend other products. The email marketing tide has turned.

Customer 96

Customer Customer loyalty CRM Shoppers 96

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Kraft Heinz tested ads for multiple brands, including Velveeta.

Shoppers 80

Shoppers Retail Energy Promotion 80

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift.

Shoppers 117

Shoppers Retail Price Promotion 117

Martech

AUGUST 9, 2023

A spokesperson said: “This holiday season is just around the corner, which means one thing: shoppers and retailers alike are working on their checklists. In fact, today’s shoppers are being more intentional with their holiday purchases, with 74% planning their shopping ahead of time.” “AI-powered

Transform 95

Transform Shoppers Shipping Retail 95

Ariyh

OCTOBER 2, 2023

🏢 Companies using this Electronics retailers often include ‘sampler’ versions of their products on tables in front of their display cases so that shoppers can hold and interact with their products. The effect may also work differently for products that involve other types of contact when they’re in use (e.g.

Product 84

Product eCommerce Retail Shoppers 84

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift.

Gen Z 110

Gen Z Shoppers Retail Price 110

Martech

MAY 19, 2022

In case your own experience isn’t proof enough: 43% of shoppers say physical cards are the biggest obstacles to claiming rewards. And, this shouldn’t be surprising, 57% of shoppers like to engage with loyalty programs on their mobile phones. It’s 2022 and people have been irritated about physical loyalty cards for decades.

Shoppers 97

Shoppers Customer loyalty Retail Customer 97

Neil Patel

JULY 8, 2021

Which products are attracting the most interest from shoppers? Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? How much other brands are charging for a specific item?

Retail 144

Retail Transform Price Manufacturing 144

Martech

AUGUST 7, 2023

Consider shopper personalities Knowing what motivates your customers to buy is another key element of a good reactivation program. It helps to know whether your customers, especially your high-value shoppers, are more likely to fall into one category or another because you can use that knowledge all through your email programs.

Shoppers 89

Shoppers Promotion Marketing Automation Platform B2C 89

Customers.ai

DECEMBER 8, 2021

Instead of pushing ads or spammy emails at shoppers, conversational marketing sends personalized and friendly messages that consumers want to engage with. Conversational marketing is all about making shoppers feel special by giving them a one-on-one, personalized experience. And that means going all in on conversational marketing.

Conversational Marketing 52

Conversational Marketing Shoppers Marketing Marketers 52

Ariyh

MAY 15, 2023

Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. They found that customers that switched to one-click buying: Spent an average of 28.5%

Retail 57

Retail eCommerce Shoppers Shipping 57