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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. With these features, you can: Discover what different audiences are searching for and engaging with. How should B2B marketers use GA4?

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7 Organic Marketing Strategies to Scale Faster in 2023

Digital Marketer

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. If for B2C customers, Instagram, TikTok, or Facebook. Let’s dive into it!

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Survey: 70% of marketers feel overwhelmed by AI changes

Search Engine Land

“We need to better equip our marketing teams with the right AI training and resources. A better understanding of AI and its applications is pivotal to harnessing its capabilities for our marketing strategies and unlocking its full potential,” Ho said. The search marketer’s generative AI survival guide.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Prompt: These are great, especially #2, #3, #5.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! There’s more.

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