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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. With these features, you can: Discover what different audiences are searching for and engaging with. How should B2B marketers use GA4?

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Survey: 70% of marketers feel overwhelmed by AI changes

Search Engine Land

If you’re feeling overwhelmed like the marketers in this survey, know you’re not alone. The speed of change we’ve seen this year in search marketing has been incredible and unlike any other year that I’ve seen covering this industry for 16 years. The search marketer’s generative AI survival guide.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Understood? Answer: Understood.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! There’s more.

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