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How omni-conscious brands win in a buyer-first, fragmented world

Martech

A B2B buyer reading your white paper might also be scrolling LinkedIn while commuting. The line between B2C and B2B is vanishing. As of August 2024, Walmart Marketplace had achieved more than 30% sales growth in the previous four quarters, significantly contributing to the retailer’s sustained ecommerce success.

Gen Z 60
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What today’s consumers expect — and how marketers should respond by Digital Marketing Depot

Martech

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

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How Social Media Impacts Business: Real Examples & Insights

SocialPilot

Drive Website Traffic That Actually Converts Social media is a powerful tool for driving targeted traffic to your website, whether it’s a homepage, landing page, or eCommerce store. LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies).

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails. First, ask yourself: who do you want to reach?

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Value-first content builds trust and strengthens your brand’s credibility over time.

Gen Z 40
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

Martech

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. And younger audiences arent shy about walking away if you miss the mark.

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How to Create a Killer SaaS Content Marketing Strategy

Rock Content

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers. BigCommerce.