Remove B2C Remove Event Marketing Remove Fashion
article thumbnail

Samsung bridges metaverse and real life experiences for Climate Week NYC

Martech

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Metaverse fashion show with a twist. Image: Samsung. Since 2012, Samsung’s recycling program has collected and recycled 1.2 Why we care.

Fashion 123
article thumbnail

CMO Confessions Ep. 39: Deb Wolf of Integrate

On24- CMO Confessions

They’re still in all your B2C kinds of publications today. We were doing lead scoring before that became fashionable. We were nurturing before that became fashionable. I think the event marketers have been the ones who’ve had to change the most. There was no real demand gen back then, as I remember it.

CMO 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% Advertising.