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How Allied Beverage is transforming customer experience

Martech

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time. Dig deeper: B2B buyers prefer self-service for tech.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. B2B or B2C, luxury or non-luxury — not required.

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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Published on.

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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. While 26% of social media users ages 25-34 have purchased a product marketed by an influencer in the past three months, 33% of social media users in the 18-24 age range have done the same.

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CMO Confessions Ep. 39: Deb Wolf of Integrate

On24- CMO Confessions

They’re still in all your B2C kinds of publications today. We were doing lead scoring before that became fashionable. We were nurturing before that became fashionable. There was no real demand gen back then, as I remember it. ” And so I said, “Okay, I need to go get some corporate side experience.”

CMO
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The Ultimate Guide to Email Marketing

Hubspot Marketing

Product Marketing: Promote your products and services. Getting Started with Email Marketing. Email Marketing Report Template. Your data does no good if you can’t report it in an organized fashion. Email Marketing for SMBs. Email Marketing Stats for B2B. Email Marketing Stats for B2C.

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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from.