Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 131

B2C Market Trends Marketers Marketing 131

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. If you look at the percentages you can clearly see influence marketing is either working for companies or isn’t.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Martech

APRIL 7, 2025

Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry? Both deals highlight the increasing importance of first-party data, stricter privacy regulations and the response to the decline of third-party cookies.

Advertising 70

Advertising Advertisers User-Generated Influencer Marketing 70

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Partner with micro-influencers. Produce short-form videos.

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

DECEMBER 13, 2023

Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Influencer Marketing People have always bought things that other people like. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketers 106

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. This includes everything from PPC to paid influencers marketing to native ad placement. The last bucket, paid media, is your typical paid advertising for content promotion.

Management 52

Management Gen Z Whitepaper Content Marketing 52