Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. That depends if you’re B2B or B2C. B2C Ads Julian’s tips for cheap consumer-facing video ads: 1. Tactic What exactly does quick and cheap look like?

Direct Mail 96

Direct Mail Non-Profit Marketing Marketers 96

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. To do this, you might have to conduct market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Orbit Media Studios

MAY 24, 2023

Public Relations: Hiring a PR agency can help the organization gain media coverage and manage communications with various stakeholders. Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. PR helps you build credibility, raise brand awareness, and reach new audiences.

PR 113

PR Customer loyalty User-Generated SEO 113