Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. Their use leads to more effective marketing strategies, better customer insights, and improved ROI.

CRM 111

CRM User-Generated Analytics Marketing 111

TechWyse

MARCH 8, 2023

For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. White Papers. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 92

Marketing Strategy Gen Z Whitepaper Marketing 92

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 120

B2C Whitepaper Marketing Marketers 120

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Image Source.

Whitepaper 144

Whitepaper eBook Education Price 144

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Glad you did. Here’s the deal.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Welcome Software

MARCH 29, 2022

An editorial calendar is a long-term timeline for planning and executing your content marketing strategy. If you’re targeting B2C Gen Z buyers, on the other hand, platforms like TikTok and YouTube are typically a better bet. For example, if you’re targeting B2B buyers, LinkedIn is going to be one of your best options.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Whitepapers, stats & reports, infographics. Further Education & Courses (MBAs are a large market). Job offers.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. But they miss out on all those highly targeted offers.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 120

B2C Marketing Automation Platform Gen Z Whitepaper 120

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Personal values and sociopolitical motivators.

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Do: Stick to Social Media Marketing via Business-Friendly Networks. It’s just time to up your game.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Content Marketing Institute

JANUARY 28, 2019

Sixty-seven percent of B2B organizations are fully committed to the practice of content marketing, and half these organizations expect budgets to increase over the next year. In B2C, it’s a similar story. Fifty-seven percent of #B2C orgs are looking at increased budgets via @cmicontent. contentmarketing Click To Tweet.

Whitepaper 100

Whitepaper B2C Communications Marketing 100

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy. Create a LinkedIn marketing strategy.

Analytics 145

Analytics B2C Marketing Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Another way to ensure that your content marketing strategy stays true to your brand is to standardize your brand voice. Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs.

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109