Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Pam Didner

MARCH 17, 2021

Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. Content marketing objectives. Content Marketing strategy.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Tiecas

FEBRUARY 21, 2024

Industrial Content Marketing: Address Your Buyer’s Problems, Generate More High-Quality Leads Before jumping into content creation, a carefully planned and well-thought-out content marketing strategy is imperative. You need a clear roadmap instead of implementing hit-or-miss marketing tactics.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Lynton Web

OCTOBER 27, 2023

This blog will delve into the intricacies of leveraging inbound marketing to amplify your market share, providing a roadmap that navigates through strategic planning, lead generation, thought leadership, collaborative efforts, and performance evaluation. Head over to our marketing strategy resource hub for more.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Content Marketing Institute

APRIL 6, 2018

Road Map to Success: Content Marketing Strategy Essentials. Define your verbal strategy. Most marketers know they need a visual strategy , but few apply the same rigor for a verbal strategy, detailing these key components: Some key components you should build: Messaging themes. Thought leadership.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Cover image by Joseph Kalinowski/Content Marketing Institute. Subscribe for your free print copy today.

Education 102

Education Marketing Strategy Branding Energy 102

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. To get started, here are three steps to building a successful employee advocacy strategy: 1.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Transform 52

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Unless you document and share the goals of your content marketing strategy (i.e. What about a whitepaper? Establish Content Goals.

Thought Leadership 134

Thought Leadership Whitepaper Entertainment Content Marketing 134

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies. 3) Feature Customers on Webinars.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. Keep writing those blog posts and white papers. Take early retirement?

Gen Z 118

Gen Z Whitepaper Millennials Transform 118

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 83

Transform Whitepaper Thought Leadership Key Performance Indicator 83

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Many factors influence intent.

B2C 125

B2C Whitepaper CRM Marketing Automation Platform 125

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content. Where to begin?

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Marketing Insider Group

MARCH 9, 2020

Start with a Content Marketing Audit. Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. White paper or e-book downloads. We then help their experts (more on that below) to build thought leadership content.

Whitepaper 107

Whitepaper Thought Leadership CMO Content Marketing 107

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

You may have used content in other marketing initiatives or for your broad-based marketing strategies, but with a few key techniques, you can create scalable content that supports your ABM programs across the entire customer lifecycle. Can you up-level the messaging on a whitepaper to speak to an executive versus a practitioner?

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

JANUARY 8, 2018

It’s at this specific point that I am relying on our marketing department to have built out a case study, webinar , one-pager, etc. The best is when I can send material in different mediums (think word documents vs. videos and webinars) to help you diversify your offerings, so it is not death by whitepaper.

Whitepaper 134

Whitepaper Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 30, 2013

A nurture interaction doesn’t need to be about a whitepaper. There is much debate about the role of curated content versus original content , and I’m the last one to argue that curation should be the center of your content marketing strategy. Remember, the primary goal of nurturing is to keep in touch with the potential buyer.

Whitepaper 134

Whitepaper Thought Leadership Marketing Strategy Content Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Even though we had very strong leadership and managed several trillion in assets, many of the senior leaders were very reluctant to leverage current marketing tactics. If you want to move beyond referrals and cold calls to grow your assets under management (AUM) or revenue, evaluate your marketing strategy for these five must-haves: 1.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some quick tips to incorporate accelerator campaigns in your marketing strategy: Start Small. Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Please share your thoughts/comments.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Content Marketing'

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Marketing Insider Group

JULY 5, 2015

Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership? To Toll or Not To Toll, That Is Content Marketing Question. Offer Only High-value Gated Content.

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91