Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Providing expertly written, highly informative information in every newsletter will spark even more interest in your company, positioning you as a thought leader in your industry.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. For example, IG has become a significant channel for McKinsey in distributing thought leadership.

Pharmaceutical 135

Pharmaceutical Thought Leadership B2C Social Media Marketing 135

Adobe Experience Cloud Blog

JULY 12, 2013

A company that collects and uses data of individuals in a B2B or B2C environment is a data controller. Global Business: The Basics of Data Protection and Data Privacy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Data Controller. Privacy and Deliverability'

Law 133

Law Pharmaceutical Thought Leadership Manufacturing 133