Adobe Experience Cloud Blog
MARCH 16, 2015
Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. So Kaiser reached out to Intelligent Demand to aid in their transformation.
Sprout Social
JANUARY 9, 2024
These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI analytics is transforming how businesses are operating by helping them automate tasks, so they can divert talent to areas that are more complex and strategic.
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Hubspot Marketing
FEBRUARY 15, 2024
In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. B2B or B2C, luxury or non-luxury — not required.
Martech
FEBRUARY 28, 2024
Letting consumer behavior data inform what content you prioritize so you’re best equipped to solve real user problems is a transformational strategy in the retail space. These owned pieces of useful, consumer-relevant content can then be utilized in channels with less control but higher visibility, like social media, PR, ads and news.
Hubspot Marketing
OCTOBER 17, 2023
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencer marketing has been a leading B2C marketing strategy this year.
Search Engine Land
MAY 30, 2023
How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. How should B2C marketers use GA4?
Duct Tape Marketing
FEBRUARY 6, 2024
Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. 10:58): Guess what?
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