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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 billion, up from $386.1

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A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The 2021 State of UGC report by Tintup found that “93% of marketers agree that consumers trust content created by customers more than content created by brands.

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Ecommerce Data Benchmark Report 2023

Digital Marketer

How We Aggregate: Hawke Media uses the data from its proprietary marketing technology platform, HawkeAI. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). We saw a 78% increase in buy-now-pay-later usage during BFCM despite rising interest rates.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends. Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Predictions from App Annie’s 2022 Mobile Forecast Report suggest TikTok could surpass 1.5

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This day in search marketing history: January 15

Search Engine Land

How The New Facebook Search Is Different & Unique From Google Search. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Google asked: “What would you like to see from Google Websearch & Webmaster Tools in 2015?”.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.