Exposure Ninja

JULY 18, 2025

This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. But AI Search is changing things. Ahrefs research backs this up: branded web mentions now have a stronger correlation with AI visibility than backlinks do.

Branding

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Getting there takes a dedicated AI Search Optimisation strategy , and the first step in this strategy is an AI audit. Struggling to know how to use AI with your marketing?

User-Generated

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. Whether you’re in the UK, EU or U.S.,

Thought Leadership

Exposure Ninja

APRIL 7, 2025

Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. Scalability : With the right hosting and optimisation strategies, WordPress sites can handle massive amounts of traffic without performance issues.

eCommerce

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. Search engines continue to reward fast, well-structured websites with relevant content and established authority.

User-Generated

Exposure Ninja

JULY 11, 2024

By the time you’re done, you’ll have a clear picture of your site’s SEO health and a roadmap for boosting your visibility in search results. This audit aims to take stock of how your search engine optimisation is performing and where it can be improved. What Is an SEO Audit? Why Do You Need an SEO Audit?

SEO

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.

User-Generated

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Exposure Ninja

JUNE 26, 2025

Picture this: Your potential client searches for “ current mortgage rates UK ” and gets their answer instantly, without ever clicking through to your website. Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services.

Finance

Exposure Ninja

MAY 16, 2025

Download my free copy Causes for a Gradual Drop in Website Traffic Changing Search Behaviours If your website traffic is dropping but rankings and site performance look solid, the cause might not be technical or strategic it could be a shift in user behaviour. The biggest driver behind changing search behaviour is generative AI.

User-Generated

Exposure Ninja

MAY 7, 2025

Zero-click searches are not new but they’re becoming impossible to ignore. of desktop searches resulted in a zero-click search in the U.S. of searches in the U.S. ended without the user clicking on the organic search results, with European searches sitting at a slightly higher 59.7%.

User-Generated

Exposure Ninja

JUNE 23, 2025

AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Executive Summary Traditional SEO focused on keywords, search volume, and driving clicks through the familiar “10 blue links” model. The catalyst?

SEO

Exposure Ninja

DECEMBER 12, 2024

You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. Welcome to the next evolution of search. Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities.

Thought Leadership

Exposure Ninja

JULY 18, 2025

AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026.

SEO

Exposure Ninja

MAY 16, 2025

With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? While AI might serve up quick facts, thoughtful, strategic content builds the trust, credibility, and emotional connection that turns casual browsers into loyal customers.

Content Marketing

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. That’s not our style.

Digital Marketing

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. Let’s jump in with the hot topic of the conference – upcoming AI changes to Google Search. But we saw just that at Google’s 2023 I/O conference.

PR

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO

Bannerflow

OCTOBER 30, 2018

Dynamic rich media ads with search. Another type of dynamic ad worth considering, is combining rich media with a search. Indeed, you can add a search capability to your banners without the need for hours of technical coding. Plus, with the added ability to A/B test and optimise ads with analytics features such as heatmaps.

Branding

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. There are different bid strategies out there for different SSPs. Real-time measurement and optimisation. Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge.

Advertisers

Exposure Ninja

MAY 26, 2024

This article was originally published on November 29th 2023, whilst Google’s Search Generative Experience (SGE) was still in testing. This test ended on May 14th 2024 when Google released the AI Overview, a rebrand of the former SGE test. Already ranking in the ‘regular’ organic search results. What Is SGE?

User-Generated

Bannerflow

NOVEMBER 2, 2018

Dynamic creative optimisation (DCO) is next level programmatic creative. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. Dynamic creative optimisation (DCO): what is it? Plus, it will optimise this combination of elements as the campaign progresses automatically.

Advertisers

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Exposure Ninja

NOVEMBER 13, 2023

You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. One of the main things you need to think about is conversion rate optimisation, also known as CRO. You’re optimising your website for conversions. Then, the search box CTA asks, “What is your legal issue?”

Law

Exposure Ninja

APRIL 10, 2023

But things are certainly hotting up in the world of search engines. For years, search firm Google has dominated the search engine market, leaving Bing in the shadows. But with recent developments in artificial intelligence (AI), both companies are making big moves to stay relevant and attract more users.

User-Generated

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more.

PR

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. In 2024, scaling websites isn’t just a strategy; it’s survival. Use data to tweak your strategies, refine your content and adjust your design.

Transform

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. In 2024, scaling websites isn’t just a strategy; it’s survival. Use data to tweak your strategies, refine your content and adjust your design.

Transform

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. In 2024, scaling websites isn’t just a strategy; it’s survival. Use data to tweak your strategies, refine your content and adjust your design.

Transform

Exposure Ninja

NOVEMBER 27, 2023

An effective content marketing strategy, done in the right way, can help you attract quality potential clients. You need to know who you want to reach with your content, the type of searches they’re making just before they become leads, and the searches they make at the start of their journey. It nurtures prospects.

Content Marketing

Exposure Ninja

DECEMBER 3, 2023

Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. PPC ad campaigns include Google search ads, YouTube ads, banner ads and social media ads. Google search ads appear at the top and bottom of the search engine results pages (SERPs). They appear among the other search results.

Law

Exposure Ninja

DECEMBER 3, 2023

Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. PPC ad campaigns include Google search ads, YouTube ads, banner ads and social media ads. Google search ads appear at the top and bottom of the search engine results pages (SERPs). They appear among the other search results.

Law

Exposure Ninja

FEBRUARY 2, 2024

You’re scared to make changes to improve the conversion rate in case it drops in the search engine rankings. For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. Remember, when we talk about content, we’re not just talking about blogs.

User-Generated

Exposure Ninja

FEBRUARY 2, 2024

You’re scared to make changes to improve the conversion rate in case it drops in the search engine rankings. For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. Remember, when we talk about content, we’re not just talking about blogs.

User-Generated

Exposure Ninja

NOVEMBER 13, 2023

Client Research Getting inside the heads of your ideal clients will help you tailor your marketing strategy. Well, let’s say a potential client is searching for personal injury law. If you write a blog, you should be writing it with your persona in mind. So, where do you start? With your clients. What Is Positioning?

Law