Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. billion emails sent every second.

Email Marketing 128

Email Marketing Thought Leadership Marketing Marketers 128

CXL

JULY 21, 2022

If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. The copy here is clever because it’s not pushy.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Hubspot Marketing

MARCH 15, 2023

Featured Resource: Listicle Blog Post Template 3. For example, we recently wrote a list post entitled “ Email Deliverability: 5 Quick & Effective Ways to Increase It.” The last tip in the list was "Check to see your emails' legality" and mentioned GDPR, which could be a blog post in itself. In fact, it already is.

Millennials 91

Millennials CRM B2C eCommerce 91

Businesses Grow

JULY 31, 2023

Since this subject is so new and my own perspective is naturally limited, this post will feature a curation of the best ideas from everything I could find (with my insights peppered in!) An example would be a system that automatically sends a welcome email to each new customer. Be patient and keep an eye on what’s coming next.

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Exposure Ninja

JUNE 21, 2022

Are you unsure what the next best step is to help your business thrive online? Sharing blogs, guides and news. Blog / knowledge base content – articles covering common questions potential leads have before becoming clients. Are you struggling to set yourself apart from the crowd in the accounting industry? Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Vertical Response

MARCH 15, 2024

The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. This article unpacks proven tactics and examples to create “email subject line” that not only draws the eye but also persuades the reader to click through. Dive in to transition from overlooked to opened.

Email Marketing 99

Email Marketing User-Generated B2C Branding 99

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll Case in point: I asked ChatGPT to give me 10 email calls to action, each with five words or fewer, for a Mother’s Day campaign using an appeal to emotion.

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Whitepaper Copywriting Promotion B2C 129

Duct Tape Marketing

NOVEMBER 12, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. But with the subject, the part of the brain was damaged that feels emotion. There’s powerful segmentation email autoresponders that are ready to go.

Energy 54

Energy Communications Target Market eCommerce 54

Duct Tape Marketing

MARCH 5, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. We just thought that story worked and we’re proud of it, but I guess we’ll find out over the next few months if everybody else likes it.

Customer Journey 61

Customer Journey Customer Content Marketing Food 61

Litmus

JUNE 17, 2021

Let’s clear the air first: There’s no perfect subject line. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Writing subject lines is hard. What will get your email opened, clicked on, and converting?

Shipping 116

Shipping Copywriting Whitepaper Email Marketing 116

Scoop.it!

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Email marketing has not been exempt from these evolutions. Source: EmailMonday.

Email Marketing 78

Email Marketing Marketing Marketers Transform 78

Orbit Media Studios

MAY 10, 2023

In their ongoing quest to be a content platform and not just a directory of profiles, they added email newsletters for publishers. Now, anyone can launch a newsletter and let LinkedIn handle the list growth and email services. They’re sending millions of emails with links to millions of articles on LinkedIn.

Analytics 76

Analytics Promotion Thought Leadership SEO 76

Hubspot Marketing

NOVEMBER 15, 2023

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. See the example below.

User-Generated 95

User-Generated Education Email Marketing Promotion 95

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Email Marketing 109

Email Marketing Market Trends Marketing Marketers 109

Adobe Experience Cloud Blog

JUNE 16, 2014

B2B marketers generally have less money to spend and fewer channels to leverage than consumer marketers, but they also control a large proportion of brand transmissions in your emails. Here are four easy ways to create more on-brand emails which resonate with your prospects, using marketing automation, your data, and a little creativity: 1.

Branding 134

Branding Thought Leadership CMO eBook 134

Hubspot Marketing

AUGUST 7, 2019

A name and an email are more than sufficient to nurture a new lead. Sure, you’ll be driving visitors to your landing page through email blasts, social posts and other marketing methods, but your page should also be optimized with target keywords for your paid campaigns and organic search. Remove all navigation.

User-Generated 142

User-Generated Copywriting Customer eBook 142

Content Marketing Institute

DECEMBER 4, 2017

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. While marketing campaigns are often centered on content, event marketers often think about content too late. I share five ideas for pre-event content that you are welcome to steal as you plan your next event.

Thought Leadership 105

Thought Leadership Education Promotion Event Marketing 105

Hubspot Marketing

AUGUST 2, 2022

To find "Options," tap the three lines in the top right corner of the iOS app, followed by "Settings" which will appear at the bottom of the screen next to a gear. Focus on one subject at a time. The first option is to create a specific email address for employees to send their photos, short videos, memes, hyper-lapses, and so on.

User-Generated 145

User-Generated Promotion Education Real Estate 145

Hubspot Marketing

JULY 26, 2022

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Exposure Ninja

JULY 5, 2023

From blogging to creating social media posts and videos, it’s all about creating high-quality, relevant content that draws in the target audience and builds strong relationships with them. Long-term gains: Unlike paid ads that vanish once the campaign ends, content marketing keeps working its magic long after you hit “publish.”

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Litmus

DECEMBER 21, 2020

2020 has thrown every curveball imaginable at email marketers but we’ve still pulled through. It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. And that’s tough.

eBook 86

eBook Email Marketing Promotion Branding 86

Neil Patel

AUGUST 24, 2021

It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Make a wrong move and you could become the web’s next sacrificial lamb. The next two discoveries might be a bit more eye-catching: positive actionable (practically useful).

Transform 145

Transform Marketing Marketers Non-Profit 145

Unbounce

SEPTEMBER 4, 2023

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. BONUS: our free cheat sheet will help you identify bad subject lines (and fix them). TABLE OF CONTENTS What is the subject line in an email? That’s the power of email.

Email Marketing 98

Email Marketing Customer Product eBook 98

Unbounce

SEPTEMBER 21, 2023

/ Email marketing 6 eye-catchy email subject line strategies that will increase your open rates By Steve Young and Banafshe Salehi. 15 Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader.

Email Marketing 52

Email Marketing Customer Product eBook 52

Litmus

AUGUST 16, 2019

Dan and Jason dig into email’s role in journalism, how to vet newsletter ideas, what email professionals should stop doing, and embracing Google Docs. Litmus is the only platform that helps you send email with confidence, every time. Welcome to Delivering, a podcast about the email industry. Episode Transcript. [00:00:00.870]

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Place Product Promotion Branding 42