Orbit Media Studios

OCTOBER 30, 2024

Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog. So publish insights and advice on many relevant, industry blogs. Upload it to PR services. What new data could we produce that would support the claims made on other blogs?

SEO

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Search Engine Land

JULY 26, 2024

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. This meant we secured coverage across both tech blogs and the national and international press.

PR

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. It makes your business present and easy to find when theyre actively looking for solutions. Blog articles and website pages take time to get crawled and indexed by search engines. Need help setting up your blog?

Gen Z

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO

Backlinko

JANUARY 23, 2025

million in their first year and sold the business for $7 million in 2024. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Define Commercial Opportunities The commercial value of a keyword varies for each business. Blog pages often cover these topics best. They made $1.1

SEO

Hootsuite

JANUARY 10, 2025

We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Social media might not be real life, but what we post (especially from a business perspective) has real-life consequences. Why does data storytelling matter in social media?

PR

Hubspot Marketing

MAY 7, 2025

Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. And the landscape changes constantly.

Social Media Marketing

Search Engine Land

JULY 17, 2024

Explore video content , blog content and imagery/infographics. Business email address Subscribe Processing. Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. “Channel breakdown” will show where the trend is emerging.

SEO

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Business Summary In a marketing plan, your business summary is exactly what it sounds like: a summary of the organization.

Marketing Plan

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

Thought Leadership

Backlinko

MARCH 26, 2025

This could be reviews, social mentions, or business listings. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketers

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

Customers.ai

NOVEMBER 20, 2024

On the flip side, businesses that document their marketing processes are 313% more likely to succeed. They’re the heart of your campaign (and your business!). For example, if you’re targeting small business owners, your campaign might highlight tools that save time or improve efficiency.

PR

Hubspot Marketing

JULY 22, 2024

It can also guide your blog and paid content, ad copy , visual media, and slogan. Your buyer persona guides your blog content, ad copy, and visual media, which can attract valuable leads and customers to your business. It visually encompasses everything your brand is about — down to your business' purpose.

Branding

The CMO Survey

JULY 1, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

Sprout Social

MAY 22, 2025

As Jorgensen puts it: No matter what your business or nonprofit organization is about, your end goal is to make connections with people. Diversify formats : Turn blog posts into engaging visuals, create quote graphics or transform key statistics into video snippets or TikToks. Still, the core principles remain the same. Real people.

Social Media Marketing

Exposure Ninja

JULY 18, 2025

If someone mentioned your business online but didn’t link to you, the next move was to reach out, ask for a link, and convert that mention into a backlink. If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist.

Branding

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. It’s actually great for business.

Branding

Search Engine Land

SEPTEMBER 6, 2024

While these revelations may seem groundbreaking to some, they actually reaffirm what many in the industry have long understood: credibility, brand-building and user engagement are the cornerstones of digital success. People who recognize your brand are more inclined to return for repeat business. Business email address Sign me up!

Branding

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

Zumvu

JUNE 17, 2025

For brands, creators, or small businesses, keeping pace feels like a full-time job. A small business owner once said an AI planner kept her feed alive during a hectic product launch—her audience never noticed the chaos. Solo creators, small businesses, or startups can lean on them too. AI tools take the pressure off.

Finance

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. These can be blogs, newspapers, or podcasts.

PR

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO

Backlinko

JUNE 23, 2025

And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes. Let’s take a look at the KPIs that most effectively show how SEO is moving the business forward. They depend on your specific business model, SEO maturity, and desired outcomes.

SEO

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

The CMO Survey

JULY 22, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. Exposure Ninja is an award-winning digital marketing agency helping brands across the UK and U.S.

Thought Leadership

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing

Exposure Ninja

MAY 2, 2025

We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts. ” Despite this shift, most businesses aren’t doing anything about it. Let’s fix that.

PR

Exposure Ninja

JULY 24, 2025

It spans multiple channels, including: Paid Media Search Engine Optimisation (SEO) Social Media Digital PR and News Online Reviews Influencer Mentions Branded Content. Citations or Content Links : Does the AI platform reference your blog, website or landing page? Are they compared favourably to others?

Health