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What reading trends mean for content marketers

SmartBrief - Marketing

After all, it’s never seemed harder to grab readers’ attention and keep it. And with TikTok allowing people to consume content in bite-sized 10-second chunks, the thought of getting someone to spend five minutes reading a blog post might feel hopeless. For content marketers, these statistics might be alarming.

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How to effectively use emojis in email marketing

Vertical Response

Secondly, they can grab your audience’s attention and evoke a positive emotion. Most importantly, emojis are often used by consumers themselves; using them in your marketing can help you create a relationship with your audience and make them feel more connected to your brand. This is where the power of emojis comes into play.

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5 Trends that Will Define the Future of Marketing Automation

Adobe Experience Cloud Blog

In this blog, we’ll explore the top five trends that will define the future of marketing automation. Marketers crave the ability to test and learn to get ahead of the competition and to connect with busy and distracted buyers. The evolution of marketing automation has had a profound influence on marketers and buyers alike.

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot Marketing

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Read on to get inspired by some of the best minds in public relations.

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A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling

Adobe Experience Cloud Blog

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. Consumer technology advancements in recent years have transformed the way people interact with the games today. But March Madness is more than just a basketball tournament.

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How to make money with email marketing (10 expert tips)

AWeber

Want to start earning money from your email list? When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. Then follow these 10 proven ways to make money with email marketing.

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What is Demand Generation?

Neil Patel

Demand generation places the focus on being attentive to their needs and creating awareness and interest before selling. Demand generation places the focus on being attentive to their needs and creating awareness and interest before selling. What’s the best way to do that? Overview of Demand Generation.