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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

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Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

Digital Marketer

As we dive in, we will explore proven techniques and considerations that not only tackle the root causes of cart abandonment but also provide strategies to reclaim potential revenue. These tried-and-true techniques are not merely strategies but powerful tools that can significantly transform the landscape of eCommerce. Watch videos?

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Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024

Vertical Response

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. We’ve compiled 10 proven strategies to help you bypass spam filters and consistently reach your audience’s inbox. Let’s dive in.

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The Power of Enterprise AI: Boosting ROI for Busy Marketers and Brand Owners

Rock Content

It’s an ongoing guarantee, and the explosion of AI technology onto the marketing scene is proof positive of that. Enterprise AI, in particular, has already changed how marketers approach crucial concepts like content marketing, data analysis, SEO, and so much more.

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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. In short, yes.

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AI in review: 10 brands that embraced AI in 2023

Unbounce

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.