This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. AI-Optimised Content Will Be Non-negotiable In 2025, creating content solely for traditional search engines like Google and Bing isn’t enough. You’re not alone.
But AI Search is changing things. With the rise of ChatGPT , Perplexity , Gemini , and Google’s AI Overviews and AI Mode , brand mentions , even unlinked ones, are now one of the strongest signals of visibility. These AI systems aren’t just looking for keyword relevance or backlinks.
This post was written with the assistance of AI. Are your authors real, trustworthy, and experts in their field? This means if an author is consistently producing credible content in different formats—blogs, videos, products—they gain even more trust from Google. Hey, folks! And oh boy, have I got something juicy for you today.
As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. At its heart is one crucial metric: AI Share of Voice.
Loading the Elevenlabs Text to Speech AudioNative Player… We’re thrilled to announce that we’ve just been recognised as the Most Innovative SEO and AI Search Specialists 2025 at the SME Midlands Enterprise Awards. Struggling to know how to use AI with your marketing?
Loading the Elevenlabs Text to Speech AudioNative Player… In 2025, a business blog is still a powerhouse for content marketing , but the rules for winning have changed. Ranking on Google alone is no longer enough, because AI-powered search now decides how brands are discovered, trusted, and clicked.
Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. AI-Advanced: Shopify Magic offers a range of free AI-driven features that can make building and managing a Shopify website easier for beginners.
High-ROI Digital Marketing Tactics for Financial Services GEO AI adoption in financial services is already widespread, with 75% of UK financial firms using AI internally or integrating it into their products. SEO Optimising for AI-powered search is smart, but traditional Search Engine Optimisation (SEO) is still non-negotiable.
Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Getting there takes a dedicated AI Search Optimisation strategy , and the first step in this strategy is an AI audit. Struggling to know how to use AI with your marketing? What’s right?
Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing how people find information online. If your blog ranked at the top of Google , you could capture that traffic. If they’re on Google, they’re likely skimming the AI Overview or using AI Mode , not scrolling for links.
We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. this list gives you agencies worth considering if you want to outrank your competitors in AI Search.
Do you want to be overlooked by AI-powered search? Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Struggling to know how to use AI with your marketing?
The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically.
Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. These AI systems don’t just list pages — they summarise content , cite sources , and deliver conversational answers directly within the AI platform.
Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.
When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Capture Positions in AI Search Ranking in position one on Google is great. But it’s not just about ranking on Google’s AI Overviews.
AI can't read your mind, and to make it worth your while as a marketer, you've got to feed it with all the right information. Today, we're talking about how to write AI instructions. And nope, that does not mean AI prompts—that's a whole other blog. Looking for how to write (much) better AI prompts ?
AI Overviews AI Overviews are Google’s latest addition to its SERP feature stack. These AI-generated summaries appear at the top of the results page and pull information from multiple sources to answer user queries in a single, cohesive response. This represents an even greater shift toward zero-click search.
We sat down with Andrew Tuxford , Head of SEO at Exposure Ninja , to break down the causes behind a gradual or sudden drop in website traffic and what you can do to fix it. The biggest driver behind changing search behaviour is generative AI. No new blog posts, no landing page refreshes, and no re-optimising your service pages.
AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Tools like Semrush’s AI Toolkit * are aggregating customer sentiment from across the web, providing actionable recommendations that influence company direction — not just content strategy.
For example, in a blog post, you can naturally link to a product or service you offer that’s relevant to the content of your blog. Optimising for AI Search We’re getting closer to AI search becoming the norm, meaning we’ll need to optimise to get our businesses seen in AI-generated answers in search engines.
We’re entering an era where AI doesn’t just find information – it interprets, recommends, and sells on your behalf. Google’s AI Overviews are now used by over a billion people worldwide. Google’s AI Overviews are now used by over a billion people worldwide. Those days are numbered. Their traffic?
AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. If Google rolls out its new AI Mode as the default experience, that shift could happen sooner. Isn’t AI Search Optimisation Just SEO?
With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? While AI might serve up quick facts, thoughtful, strategic content builds the trust, credibility, and emotional connection that turns casual browsers into loyal customers. Quite the opposite.
He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Google AI Mode now works with Circle to Search and Google Lens. Google AI Mode Comes To Circle to Search and Lens Google announced yesterday that AI Mode now works with Circle to Search and Google Lens.
Let’s jump in with the hot topic of the conference – upcoming AI changes to Google Search. Goodbye Featured Snippets, Hello Snapshots The response that will appear for many searchers is a generative AI section at the top of the search engine results page (SERP), replacing featured snippets. What is Your Money or Your Life (YMYL)?
In a world of endless competition, incredibly savvy competitors, AI, and zero-click SERPs, you simply can’t afford not to scale both quality and quantity at the same exact time. They’re busy scrappin’ around, looking for those one or two or three “NiNjA rOcKsTaR uNiCoRnS” – except they don’t exist! But here’s the thing. Too tactical.
A recent study by Internet Marketing Ninjas showed that over 96% of websites in the Top 10 search results have more than 1,000 backlinks from unique domains. Expert roundups Create a roundup post featuring insights from industry experts. Reach out to these experts and let them know they’ve been featured. Was he lying?
In fact, the Helpful Content Update is going to be applied sitewide , according to a conversation algorithm expert Glenn Gabe had with Google’s Search Liason: During our call, Google’s [ Search Liaison ] Danny Sullivan explained to me that the new ranking signal is a classifier. This is the first section of two in the linked blog.
The advent of generative AI has made it easy to create content for websites, but creating good content is another matter. Webmasters and self-described SEO experts have unleashed a flood of what’s basically website spam, using AI to churn out mountains of quick, machine-written pages in the hopes that some of them might rank well.
Struggling with AI marketing? But let’s face it — AI is having a massive impact on the marketing world, and it’s here to stay. In fact, 80% of marketers believe that AI will revolutionise the industry, so you don’t want to be left behind. We mean, are you ready to dive headfirst into the world of AI marketing?
If you write a blog, you should be writing it with your persona in mind. Your client persona will help you narrow down your marketing channels (blog, social media platforms, email and more) so that you’re reaching this ideal client. It’s important to remember that many AI tools are not trained on current data.
By typing “personal injury law” into AlsoAsked, we got some great key questions that could be targeted by blog posts on your website, including: Should I use a solicitor for a personal injury claim? But, you can also use blogs to attract prospective clients who are on the brink of converting to clients. Download our guide.
But with recent developments in artificial intelligence (AI), both companies are making big moves to stay relevant and attract more users. ChatGPT-3 is an advanced AI language model created by OpenAI. Microsoft announced they were upgrading their search engine with ChatGPT-3, while Google announced their own AI tool, Bard.
Winning the Business Game with a Ninja Touch! Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. From blogging to creating social media posts and videos, it’s all about creating high-quality, relevant content that draws in the target audience and builds strong relationships with them.
Blog Pages Blog pages are key throughout the buyer funnel and must be optimised. If you haven’t updated the layout of your blog for a while, review current trends and see how you can apply them to your blog. Search Generative Experience (SGE) If you haven’t heard about SGE, it’s an AI chatbot built into Google.
More blog posts by Jennifer Pepper Banafshe Salehi Banafshe is a writer and creator who loves long walks on the beach (kidding?). More blog posts by Banafshe Salehi It’s time to dive into the world of PPC landing pages—the digital maestros that turn clicks into conversions. Follow her on Twitter @PeppersWrite.
Blog Pages Blog pages are key throughout the buyer funnel and must be optimised. If you haven’t updated the layout of your blog for a while, review current trends and see how you can apply them to your blog. Search Generative Experience (SGE) If you haven’t heard about SGE, it’s an AI chatbot built into Google.
Turns out, most of the traffic loss was from the blog. Google was no longer loving the blog and was not ranking it,” Jones said. It was a wake-up call, leading to some tough decisions, like removing around 75 blog posts – a whopping 65% of the blog. Hidden text was the stealthy ninja of old-school SEO strategies.
Unlike static content, like blog posts, PDFs, or explainer videos, interactive content is dynamic and responsive. Tim Cameron-Kitchen , Founder of Exposure Ninja , highlights: “The most important thing is to make sure the interactive content actually makes sense and is useful for your audience.”
Google has just launched something that could fundamentally change how your customers find and choose your products: AI Mode. This isn’t just another AI tool.AI If you’re responsible for driving leads and revenue through digital channels, understanding AI Mode isn’t optional.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content