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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. The good news? We’re here to help.

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

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Everything We Know about the Helpful Content Update (So Far)

Exposure Ninja

On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. It should take roughly two weeks to complete. Sidenote: The irony of my writing this attempting to write helpful content about the Helpful Content Update hasn’t escaped me.

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157 of the Best Email Subject Lines We've Ever Seen

Hubspot Marketing

According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. From that first impression, you'll do your best to judge the content inside. It’s a message that conveys urgency, curiosity, personalization, and so much more. So what makes a good email subject line?

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

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Operating During COVID-19: Helpful Tips for Local Businesses

Moz

As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. There are three key places to do this: Google My Business. Adhere to all regulations. Communicate abundantly.

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. However, their insights can be so valuable that you might consider such tools an essential piece of the complex marketing pie. That’s where you’re wrong.

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