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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. Google Analytics. What could go wrong?

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Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

Customers.ai

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. There is no more time and Google’s latest announcement is a wake-up call for marketers.

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Google again delays third-party cookie deprecation

Martech

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics.

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Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So

Customers.ai

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. There is no more time and Google’s latest announcement is a wake-up call for marketers.

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Google rolls out new features for GA4

Martech

Google announced a bunch of updates for Google Analytics 4 (GA4) today. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away.

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How to future-proof your programmatic strategy

Bannerflow

Until now, the success of many programmatic strategies was down to the use of third-party cookies. . But as we shift towards a cookie-less world, will the power of programmatic advertising ‘crumble’? This blog will explore the most relevant programmatic channels and ways to future-proof your current strategy.

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This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.