Why Both Data & Relationships are Essential to Personalized Marketing
Adobe Experience Cloud Blog
NOVEMBER 14, 2018
Starbucks’ mobile app is a master-class in personalized marketing, based on gamifying their rewards system. Starbucks’ mobile app is a master-class in personalized marketing, based on gamifying their rewards system. The more they buy and use the app, the more stars they earn—which go toward free drinks.
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