Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

SMA Marketing

SEPTEMBER 15, 2022

A well-designed content marketing strategy focuses on solving your ideal client's pain points. When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows. SEO Content Best Practices Improve UX for Your Ideal Client.

SEO 96

SEO Content Marketing Product Communications 96

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Content Marketing 127

Content Marketing Copywriting Marketing Marketers 127

Neil Patel

DECEMBER 1, 2021

Essentially, Google has a series of factors it uses to calculate how relevant a site is to a particular search. There are plenty of reasons healthcare professionals should focus on medical SEO, but the biggest selling point is usually the influx of new patients via website traffic. How on earth do you identify high-quality keywords?

SEO 107

SEO Whitepaper Health Law 107

Vertical Response

NOVEMBER 13, 2023

In the vast digital landscape, where countless blogs compete for attention, driving traffic to your blog is crucial for success. But what exactly is blog traffic, and why is it so important for email marketers? Understanding the Importance of Blog Traffic Before diving into the nitty-gritty, let’s define blog traffic.

Transform 44

Transform Email Marketing User-Generated Digital Marketing 44

Welcome Software

SEPTEMBER 22, 2023

AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. What is AI-generated content? Will it take over my job ?

User-Generated 75

User-Generated Digital Marketing Product Branding 75

Hubspot Marketing

APRIL 27, 2021

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. That's why at some point, most companies accept that they'll need to develop a writing style guide. Answer: If you write content for HubSpot, you should not capitalize the "a.".

eBook 140

eBook Branding Communications Management 140

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

The question is, how do you go about getting them? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. So, how should you use video in your marketing? How do the features help customers overcome their challenges? Now it’s time to grow.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Neil Patel

AUGUST 11, 2020

In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. You ultimately want a blog that continuously runs on autopilot with no work required by you.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Rock Content

MAY 28, 2020

But how do you overcome the competition and delight your audience? The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer. Here, you’ll learn: What are the benefits of an interactive content strategy? Keep on reading!

Transform 75

Transform User-Generated Customer loyalty Digital Marketing 75

Welcome Software

SEPTEMBER 22, 2023

AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. What is AI-generated content? Will it take over the world?

User-Generated 40

User-Generated Digital Marketing Product Branding 40

Duct Tape Marketing

JUNE 16, 2017

How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing. When treated properly, events can be a great source of content. The challenge is capturing that content in a meaningful and effective way. High-quality video content. Both during and after the fact.

User-Generated 54

User-Generated B2C Entertainment Place 54

Rock Content

SEPTEMBER 27, 2017

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, there are many different tools, and even some varying theories, on how best to get going. So how should you go about creating an editorial calendar?

CMO 50

CMO Management Content Marketing Place 50

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Tiecas

APRIL 1, 2024

This post takes a deep dive into the solutions to overcome some of these B2B industrial marketing challenges. Lead nurturing: Stay top-of-mind with potential buyers through targeted emails, valuable content offers, and invitations to webinars or demos. Your Essential Guide to Proven Strategies & Tactics.”

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Hubspot Marketing

DECEMBER 11, 2023

We’ll also highlight expert insight from industry leaders so you can learn how to tackle these challenges and harness the power of AI in marketing. We’ll also highlight expert insight from industry leaders so you can learn how to tackle these challenges and harness the power of AI in marketing. We need marketing teams to feel creative.

User-Generated 113

User-Generated Marketing Marketers Copywriting 113

Tiecas

MAY 1, 2024

Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? In the next section, we’ll explore how this statistic, seemingly at odds with outbound advertising, actually reinforces the need for inbound B2B thought leadership marketing and how it can help you reach those elusive industrial buyers.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Transform 52

Duct Tape Marketing

FEBRUARY 1, 2024

Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. 04:05] How does the operating system viewpoint apply to business owners? [05:54] 07:42] How many value engines are needed to run a business? [09:07] 16:29] What is Meeting Rhythm?

Digital Marketing 70

Digital Marketing Transform Fashion Product 70

Rock Content

JANUARY 8, 2024

Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. It’s the task of predetermining your business’s message, delivery method, and precise audience for each piece of content.

Marketing Plan 68

Marketing Plan Shipping Marketing Mix Marketing 68

Pam Didner

APRIL 16, 2021

International travel is still a pain with different testing and quarantine rules. Case in point: doctors’ visits and going-to-school were the most essential in-person interactions prior to Covid. How about scrambling to move lamps around to give ourselves more lighting until we broke down and purchased selfie ring lights on Amazon?

Marketing 96

Marketing Marketers Communications Manufacturing 96

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Animalz blog

OCTOBER 4, 2022

Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Zapiers, Webflows and Airtables of the world, content is more than marketing: it is acquisition, activation, and retention.

Non-Profit 64

Non-Profit User-Generated B2C Product 64

Marketing Insider Group

APRIL 3, 2023

That’s why in this post, we’re diving deep into the Skyscraper Technique, how you can implement it, and what it takes to generate results in 2023. That’s why in this post, we’re diving deep into the Skyscraper Technique, how you can implement it, and what it takes to generate results in 2023. But, to be fair, that was back in 2015.

User-Generated 94

User-Generated SEO Promotion Digital Marketing 94

Hubspot Marketing

SEPTEMBER 17, 2018

What has changed is how important video has become on every platform and channel. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. 2016 saw a surge in the popularity of video as a content marketing format. Why is this important?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Adobe Experience Cloud Blog

MARCH 9, 2011

You want someone whose sole job in life is to reach your leads, overcome objections, make sure they are a fit, and get them connected to sales teams. by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Wherever two or more departments share ownership and responsibility, conditions are ripest for problems.

Thought Leadership 133

Thought Leadership Marketing Marketers Management 133

Duct Tape Marketing

OCTOBER 3, 2018

She is a content marketer, author, speaker, and has a new book called Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. Pam Didner: How is the weather today? Transcript of Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. Back to Podcast.

Marketing 57

Marketing Marketers Traditional Marketing User-Generated 57

Adobe Experience Cloud Blog

APRIL 10, 2012

by Jason Miller When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers.

Whitepaper 113

Whitepaper Entertainment B2C Analytics 113

Sprout Social

MARCH 27, 2023

How to run a successful social media campaign 7 extraordinary social media campaign examples 25 tips for building your own unforgettable campaign What is a social media campaign? For example, Sprout Social’s annual Year in Social campaign starts with the creation of a special end-of-year recap report in our platform.

User-Generated 127

User-Generated Customer Journey Social Media Marketing Entertainment 127

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production.

Transform 121

Transform User-Generated Social Media Marketing Analytics 121

Unbounce

NOVEMBER 7, 2019

But this example from LIV Watches shows how powerful it can be to spotlight your product throughout the page in multiple ways. But this example from LIV Watches shows how powerful it can be to spotlight your product throughout the page in multiple ways. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions?

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145