Orbit Media Studios

OCTOBER 30, 2024

Really, there are several big topics here. We can see the impact all around us. This moment, like many others over the last 30 years, is a marker in history. Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Disruption one!

SEO

Hootsuite

APRIL 22, 2025

Theres a new option: subscribing to Meta Verified , a paid subscription any business or creator can sign up for to get a checkmark on Facebook, Instagram, and WhatsApp. Theres a new option: subscribing to Meta Verified , a paid subscription any business or creator can sign up for to get a checkmark on Facebook, Instagram, and WhatsApp.

Gen Z

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.

SEO

Hubspot Marketing

FEBRUARY 18, 2025

In simpler terms, its better at walking through complex problems step by step. In simpler terms, its better at walking through complex problems step by step. So, lets talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Lets start with ChatGPT and OpenAI-o1.

User-Generated

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Interest piqued?

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no one else was talking about.

Marketing Strategy

Backlinko

MAY 12, 2025

You might think that SEO keyword stuffing only happens in blog content or sales copy. But it shows up in other places, too: Headings and subheadings Meta titles and descriptions Anchor text Navigation menus Page footers URLs Wherever it appears, the result is the same: stiff, awkward content that adds no value for the reader.

SEO

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Influencers?

Non-Profit

Jeff Bullas

JULY 18, 2025

We’re living through a revolution that doesn’t wait for permission. AI isn’t just changing how we work, it’s changing what work is. It is also challenging what it means to be human. Your ability to learn, unlearn, and relearn. To pivot in the face of disruption. To see uncertainty not as a threat but as an opportunity. The democratization of AI.

Transform

Hubspot Marketing

JUNE 30, 2025

Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job. Stay open to non-linear paths.

Management

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. When people want to find a product or service, they often type in a keyword or a phrase on search engines like Google.

SEO

SocialPilot

JULY 21, 2025

Meta reports the platform has crossed 320 million monthly active users , with more than a million people signing up every single day. Here’s the problem. That’s where this blog comes in. And now, Threads isn’t just gaining traction—it’s exploding. But numbers alone don’t settle the score for marketers.

Gen Z

Welcome Software

JULY 26, 2024

What type of content will you be managing (blogs, e-commerce, multimedia)? What type of content will you be managing (blogs, e-commerce, multimedia)? WordPress, for example, is super user-friendly and has a ton of plugins, making it great for blogs and small businesses. Is it built on the right kind of programming language?

SEO

Exposure Ninja

JULY 11, 2024

An SEO audit is like a health check for your site. It’s your chance to see what’s working , what’s not and where you can make some game-changing improvements. In this guide, we’ll walk you through an agency-style SEO audit. Don’t worry — we won’t overwhelm you with every nitty-gritty detail. What Is an SEO Audit?

SEO

Businesses Grow

JULY 7, 2025

He fed my blog posts, podcast transcripts, and personality quirks into an AI and created a “MarkBot” – a digital twin that thinks like me, writes like me, and probably knows my coffee order. Meta began testing AI chatbots based on popular Instagram creators in 2024. Dan informed me that he had cloned me. The modern kind.

Thought Leadership

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI. ” (00:09:00) Stewart emphasizes the importance of timing and agility in modern marketing.

Transform

Welcome Software

JULY 18, 2025

So no, don't go asking for "a blog about product launches"—give it personality, structure, and examples. ❌ Bad prompt: “Write a blog about product launches.” 😐 Okay prompt: “Write a 500-word blog post about how to plan a successful product launch.” ” Why it misses the mark: Too vague.

Branding

Animalz blog

MARCH 18, 2025

Their system “indexes your blog, sales calls, customer success calls” to understand your business, then uses AI to generate personalized content that feels authentic. As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue.

SEO

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Buffer Marketing

OCTOBER 28, 2024

And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog.

Digital Marketing

Lusha

DECEMBER 9, 2024

This means staying in touch, answering their questions, and showing them how you can solve their problems. Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Yeah, nobody likes those.

CRM

SocialPilot

JUNE 26, 2025

Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. The first social networking site, Six Degrees, was launched in 1996. billion active social media users worldwide.

Gen Z

Animalz blog

MARCH 6, 2025

About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. Not all conversations on AI and content marketing feel inspiring. This one does. with just $37,000 spent on demand generation.

CMO

Businesses Grow

JULY 15, 2024

The topic for this blog post came to me in a dream. There really is one big mistake content creators make. A blog post? And this is the problem. When I visit most blog posts or other web content, I can’t even tell who wrote it. I woke up from my dream thinking, “Yes, it’s true. Somebody bites.

Education

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

SEO

Emanuel P SEO Blog

MARCH 4, 2025

I have delivered this presentation in September 2024 at the Toronto Marketing Hub and complemented it with a blog on this site. Last week, I hosted a webinar for How About Some Marketing? with the topic of SEO mistakes businesses make. Below is the recording and the transcript. Today, I’m your host and guest as well.

SEO

Duct Tape Marketing

APRIL 3, 2025

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Key Takeaways: Publishers wont market your book.

Marketing Plan

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. This isn’t about jumping on the next bandwagon.

Digital Marketing

SocialPilot

AUGUST 7, 2025

Threads vs. Other Platforms for Community Building: A Comparative Analysis of Niche Community Facilitation You’ve probably heard about Threads, Meta’s answer to Twitter. You Can Trust the Rules Unlike some platforms where moderation policies change overnight, Threads operates under Meta’s established framework.

Transform

Hootsuite

MARCH 31, 2025

dynamic Meta campaigns). The thing is, it doesnt really matter at this point what you think of AI, in social media or in pretty much any other area of modern life. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., AI can help you work smarter, not just faster.

User-Generated

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about.

Copywriting

Marketing Insider Group

OCTOBER 6, 2020

You can spot an SEO fiend a mile away: keywords in every subheading, 20 keywords throughout the copy, stuffed meta descriptions. Keyword research’s real value comes from the blog content research – not the keyword half. Breaking a long-term habit is one of the most challenging things you’ll ever do. Of course, we all have.

Thought Leadership

Neil Patel

APRIL 5, 2021

For example, if you type in, “Las Vegas weather”, you’ll see a listing like this: Google’s pulling the data from weather.com, but there really isn’t a need for you to click on over to weather.com. SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. Well, just look at the graph below.

User-Generated

Neil Patel

JUNE 24, 2021

So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Open graph meta tags were designed to do just that. To make this possible, information is sent via Open Graph meta tags in the <head> part of the website’s code. Marketers create a lot of content.

Entertainment

Buffer Marketing

APRIL 29, 2024

But since you’re reading the Buffer blog, I’m going to be presumptuous and assume you’re either in marketing, a small business owner, or a creator — and you’re probably looking for a tool that can do something you can actually use in your work.   Which is a lot like mine. Midjourney 3. DALL-E 3 4.

User-Generated

Orbit Media Studios

JUNE 1, 2022

How-to articles are the basis for most blogs. And most of this content is published on blogs and on a schedule. This creates two problems. Problem One: Blogs. Blogs were originally platforms for journaling. Blogs were originally platforms for journaling. Even well designed blogs have UX problems.

Transform