Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. Keeping it on pages is fine, we just don’t use it for Google News anymore.”

Search Marketers

Search Engine Land

JANUARY 5, 2023

Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy. Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” Keywords will be saved as broad match.”.

Search Marketers

Search Engine Land

JANUARY 4, 2023

28 on the Inside Adwords blog. 2012: This additional seed of Series D financing brought the total money raised for Trada, the crowdsourced PPC marketplace, to $17 million. Users will be able to click-to-call your business just as easily as they click to visit your website. Google would later introduce click-to-call phone numbers Jan.

Search Marketers

Search Engine Land

DECEMBER 2, 2022

A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. SMEs develop and demonstrate competence through years of professional experience and continuing education. . Search marketing continues to be a rapidly evolving space. . But is this true? Certifications.

Search Marketers

Search Engine Land

JANUARY 13, 2023

Nofollow couldn’t save the Google webmaster blog from comment spam. 2019: Google removed the ability to leave comments on Google Webmaster blog because “most of the time they were off-topic or even outright spammy.”. Why did Search Engine Land shut off AMP? Google buys Pointy to bring SMB store inventory online.

Search Marketers

Moz

FEBRUARY 22, 2021

So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation?

User-Generated

Search Engine Land

JANUARY 17, 2023

2016: Google said it would close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on Feb. ” Read all about it in: Google Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual. Google Slows Web Crawlers To Help Blackouts Sites.

Search Marketers

Search Engine Land

JANUARY 14, 2023

Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a traditional web search engine like Google or Bing. SEO For Facebook Graph Search?

Search Marketers

Search Engine Land

JANUARY 25, 2023

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. 28, 2022, to migrate their code from the previous media-based video ads.

Search Marketers

Search Engine Land

FEBRUARY 13, 2023

Read all about it in Google Webmaster Central Leaves Beta; Its Blog Gains Comments. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue.

Search Marketers

Search Engine Land

MARCH 20, 2023

Topless Nude Photo Makes It Way To The Google Knowledge Graph 2013: When you searched for [Angel Tompkins], the image shown for her was from a site that appeared to be a spam blog with nude images of people. Google apologized for the “oversight” a day later. Google apologized for the “oversight” a day later.

Search Marketers

Search Engine Land

FEBRUARY 26, 2023

Google Still Working On Making Blog Search More Relevant 2009: Google said it would be conducting “visual experiments early next month” that would start with the link: queries and focus on “blogroll detectors” in the matching algorithm. New Bing Ads Editor Version (10.7)

Search Marketers

Search Engine Land

MARCH 5, 2023

Google Changes Car Insurance Links After SEOs Complain 2015: Google quickly changed its keyword-rich anchor text in a recent blog post to avoid controversy around link spam and link schemes. Majority of consumers want standards and tougher action against review fraud 2020: Survey found that U.S. Moz on Domain Authority 2.0:

Search Marketers

Search Engine Land

MARCH 1, 2023

Perhaps it was because our article discussed a Yahoo blog post ( Happy 15th Birthday Yahoo! Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline from March 1 on Search Engine Land about it being Yahoo’s birthday? So we wish Yahoo a happy birthday today. On March 2.

Search Marketers

Scoop.it!

APRIL 28, 2022

Some of these include: Content curation Web Analyst Graphic Designer Social Media Manager PPC Specialist Email Marketer. Content curation is a different route around this, and a clever way to complement social media and blog posting. Different skills are now prioritised, including content writing and content curation.

Digital Marketing

Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies. We detailed what else changed in Google Gutted Its Search Quality Rating Guidelines For Public Release.

Search Marketers

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. “The only reasons I know of to go in and change [search rankings] manually is for security, a court order or spam.

Search Marketers

Backlinko

FEBRUARY 20, 2024

That’s why we’ve created in-depth guides to help you, including: The Ultimate Guide to Affiliate Marketing How to Learn SEO How to Create an Effective SEO Strategy How to Conduct Keyword Research (+ a Free Tool ) How to Get High Quality Backlinks Implementing what you learn can help your website or blog rank higher and drive more qualified traffic.

Affiliate Marketing

Search Engine Land

JANUARY 29, 2023

Google Universal Search Expands 2008: In particular, Google Universal Search filled more than just 10 spots on the page, while shopping and blog search results were among the new resources being included. Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting. of desktop, 17.3%

Search Marketers

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Far more likely, he simply didn’t know what he was talking about.

Search Marketers

Exposure Ninja

APRIL 6, 2022

Wise’s Blogging and Content Strategy. Wise’s Blogging and Content Strategy. Wise covers multiple niches on their blog, including personal finance, living abroad, travel tips and business. The answer is in their blog titles. Screenshot of the Personal Finance section on the Wise blog.

Marketing Strategy

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.”

Search Marketers

Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Google AMP errors widely reported by webmasters and publishers 2019: This was a Google issue and would be resolved. year-over-year. .”

Search Marketers

Search Engine Land

MARCH 16, 2023

Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results. How Big Will Google’s Mobile-Friendly Update Be? Ranking Benefit To Making Your Site SSL?

Search Marketers

Search Engine Land

JANUARY 20, 2023

Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead” 2014: A round-up of industry reactions, summarizing comments from a selection of popular bloggers. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last?

Search Marketers

Search Engine Land

FEBRUARY 16, 2023

Presidential Hopeful Rick Santorum Stymied By Search Problem 2011: When you searched for [Santorum], the first result was a blog created as part of a successful campaign to associate the senator’s name with anal sex. The court didn’t bite. Video: Chris Boggs on experience in the SEM industry 2020: This former U.S.

Search Marketers

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Search Marketers

Search Engine Land

FEBRUARY 9, 2023

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments 2014: Cutts answers the question: “Should I correct the grammar of comments on my blog?” The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. 19, 2012 and was updated Oct.

Search Marketers

Search Engine Land

JANUARY 3, 2023

In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. – Rap Genius. Also on this day .

Search Marketers

Search Engine Land

FEBRUARY 15, 2023

As with any Mueller answer, there was a bit more nuance to be found in his answer: “So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it.

Search Marketers

Search Engine Land

MARCH 11, 2023

. “I watched many different features get evaluated, with discussion and debate flying back-and-forth among those gathered in the crowded room as well as those interacting through video conference…” Read all about it in An Unprecedented Video Glimpse Into How Google Crafts Its Search Results.

Search Marketers

Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. For anyone not in the know, they’re basically a different language. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

Gen Z

Search Engine Land

FEBRUARY 17, 2023

Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. The quality of Yahoo’s results were impressive at the time. ” – Search Engine Watch, Yahoo!

Search Marketers

Search Engine Land

MARCH 8, 2023

Google begins massive migrations of their blogs from blogspot.com to googleblog.com 2016: The reason: to help users understand that these were official blogs managed and operated by Google. Google people also ask boxes not showing as often now?

Search Marketers

Search Engine Land

FEBRUARY 22, 2023

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views. Is SEO Killing America?

Search Marketers

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. Google updates the Search Console coverage report. 2021: The updated report gave specific categories and labels for errors and responses. Smart speaker sales grew 103% last year.

Search Marketers