SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Social media has officially stepped up as a rival search powerhouse. In fact, 24% of US adults now turn to social media as their primary tool for online searches. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Take these sites and reports into account when searching for content ideas. But.how do you even find content ideas that resonate? ’) ever again. 

SEO

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Why GEO is important. Key benefits of GEO.

User-Generated

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. For example, an in-depth guide could become: A blog post that highlights key statistics.

Whitepaper

Search Engine Land

SEPTEMBER 27, 2024

Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. There’s even a title recommendation engine that will help you write more impactful titles.

SEO

Hubspot Marketing

DECEMBER 30, 2024

On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. That said, let's get into it.

eCommerce

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. Ill also share what some industry thought leaders predict digital content will look like next year. Digital content. This article?

Tentpole

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content.

Whitepaper

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Search Engine Land

AUGUST 5, 2024

Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. searches) per searcher per month, Perplexity is ~15,” Rand extrapolated.

Search Marketers

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” The solution is to build a scalable distribution engine. But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Here’s how to approach it.

Inbound Marketing

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Aside from a logical framework, cornerstone content also gave me a tried and tested method to increase search engine visibility for my clients. Increase search engine visibility.

SEO

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Everything before this time was pre-AI. So… no need to click.

SEO

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Search engines are constantly evolving, and keeping up with best practices is essential for any business that wants to rank higher in search results. Let’s jump right in!

SEO

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Most user searches are conducted on search engines first.

Digital Marketing

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Appearing in related searches.

SEO

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience. 

Influencer Marketing

Backlinko

NOVEMBER 18, 2024

Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. E.g., “marketing tools” for marketing software). Next, click “ Search.”

Whitepaper

Backlinko

JULY 19, 2024

Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. And share your progress with clients or stakeholders.

SEO

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding

SmartBrief - Marketing

NOVEMBER 13, 2024

Building links and mentions of your business on the web helps attract traffic from search engines and the sites that link to you. In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business. Here’s where B2B link building comes in. Brand exposure.

SEO

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

User-Generated

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. How to Use AI for Technical SEO Technical SEO refers to anything you do that makes your site easier for search engines to crawl and index. hours per day with AI.

SEO

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. Some content needs to be updated at least once a year, like a blog post on Top small business apps in 2024.

SEO

Backlinko

JUNE 12, 2025

But suddenly…more people are searching for your brand. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. More people are seeing our content in search results, but fewer are clicking through. You lost half your Google traffic.

SEO

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Leverage Pinterest as a search engine, not just social media. I began to redefine Pinterest as no longer a mood board or even a social media platform, but a search engine.

Product

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. Social media interactionslikes, shares, comments, and repostsare social signals.

SEO

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Integration with Google Search Console for more accurate metrics and reports.

Price