Rock Content

APRIL 22, 2023

However, many brands also find success with sponsored videos, infographics, social media posts, events, and more. In some cases, the brand that sponsors the content may create it in-house. A piece of sponsored content is an advertisement, but it can also be a valuable piece of branded content in its own right.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Duct Tape Marketing

JULY 20, 2016

Susan and I talk about market research and the strategies associated with segmentation. Having more than 25 years in product and brand management, market research, and strategic planning, Susan has developed a passion for helping companies identify their ideal audience. .”

Market Research 47

Market Research Market Segmentation Brand Management Communications 47

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. Strong branding brings in more money.

Branding 145

Branding Shoppers Entertainment Advertising 145

Duct Tape Marketing

MAY 16, 2014

The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Easier said than done, though.

Outbound Marketing 67

Outbound Marketing Marketing Marketers CMO 67

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. Beyond brand strategy: Brand position and building a strong brand identity. What’s the relationship between your products/services and those who buy them?

Branding 140

Branding Transform Customer Acquisition Customer 140

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. What are your customer’s opinions about your product? Podium Another tool that simplifies online reputation management for local businesses is Podium.

Management 93

Management Analytics User-Generated Branding 93

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. Because consumers are overwhelmed with product choices. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business.

Branding 87

Branding B2C Promotion Thought Leadership 87

Scoop.it!

JUNE 23, 2022

Content strategists have many roles, including: Defining business goals Researching target audiences Mapping the user journey Designing content, including messaging and branding Managing content workflows, roles, and tools Developing content guidelines and best practices Tracking and analyzing content marketing KPIs.

Whitepaper 95

Whitepaper Market Research Brand Management Content Marketing 95

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Even a product-description page can act as a landing page.

Whitepaper 97

Whitepaper Pharmaceutical Marketing Marketers 97