Marketing Insider Group

JUNE 7, 2010

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? That has been answered beyond any doubt. Quite simply: Executive buy-in.

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

OCTOBER 12, 2010

The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. There is a place for both services. Most good demand gen executives will agree that it’s all about marketing mix. A mix of demand gen programs is the key.

Telemarketing 88

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 88

Marketing Insider Group

JULY 21, 2010

In fact, the top placed listings did not always receive the largest number of clicks. Email address was most likely to be accurate while phone number was least likely to be accurate. Title and topic of content influenced searches more so than content types.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. And also explain my view on the role of the B2B Marketer.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. And also explain my view on the role of the B2B Marketer.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Marketing Insider Group

MAY 5, 2010

And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. I know how to generate a lead. I hope you’ll join me along the way.

Telemarketing 64

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 64

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Energy 63

Energy Telemarketing Shipping B2C 63

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. The companies that are able to create a sustainable responder generation program will see higher conversions and sales.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Marketing Insider Group

MAY 5, 2010

And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. I know how to generate a lead. I hope you’ll join me along the way.

Telemarketing 59

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 59

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

NOVEMBER 2, 2010

It was Frank Sinatra singing “ White Christmas “ It’s a great time to be a marketer: Toys R’ Us sent their first toy catalogue this past weekend. The leaves continue to fall off the trees here in my neck of the woods. I heard my first Christmas song this morning. holidays is just a few weeks away.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

OCTOBER 7, 2010

If you start with the desired project completion date, then backtrack through project milestones to the point where your company’s product or service should be added, in many cases you and the prospect will discover that an order should have been placed some time ago! Oh, why don’t you take the puppy home and see how the two of you get along?

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Marketing Insider Group

SEPTEMBER 30, 2010

Messaging and lead management are definitely important details to hammer out in the conversations as you work toward building a relationship with sales based on mutual respect and trust and driving towards a common goal of more sales. In fact, there never should have been a gap between marketing and sales in the first place!

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Unbounce

JUNE 8, 2024

More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. As the former VP Marketing at Unbounce , Georgiana is serious about awesome marketing. Think about it, do you have that in-house talent that can give you a helping hand, while repping your brand?

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. And the first week of January, it opened its platform to an API that Albertsons Media Collective built for measuring marketing mix modeling efforts.

CMO 52

CMO Law Advertising Advertisers 52

Marketing Insider Group

JUNE 4, 2010

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81