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This day in search marketing history: January 13

Search Engine Land

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Why high-consideration industries need AI optimization

Martech

In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI. Brands need a strategy to take back control. Also known as generative engine optimization or GEO, AI optimization strategies rapidly emerged along with AI search.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products. Get Started All your social media analytics in one place.

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Product page SEO: A complete guide

Search Engine Land

Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. In case of potential duplication or close similarities, make sure canonicals are in place to differentiate product descriptions and pages.

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Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

Get the daily newsletter search marketers rely on. An E-E-A-T evaluation takes place primarily on a meta level for the website, source entity, or content creator. This process takes place as part of natural language understanding. So there is a gap that brand managers and SEOs in most companies have yet to close.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”.