Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Customer 143

Customer Transform CMO Retail 143

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 114

Retail eCommerce Gen Z Transform 114

Martech

DECEMBER 27, 2023

Better AI guardrails and encryption for customer data With the third-party cookie phaseout, marketers will adopt new strategies for collecting customer data that include advanced encryption, as well as compliance with the latest privacy regulations. The key is that brands are transparent with users about this exchange. “A

Marketing 125

Marketing Marketers CMO CRM 125

Martech

AUGUST 18, 2021

Almost as much as CEO David Cancel, Dave Gerhardt had seemed to be the face of conversational marketing platform Drift. Employee number eight, as he reveals in his LinkedIn, he was Director and then VP of Marketing during a period of rapid growth for the company. Tricia Gellman continues as CMO. Why we care.

Transform 125

Transform CMO Marketing Marketers 125

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. productized marketing services. Get a complete fractional CMO system that changes how you think about your agency’s growth.

Product Marketing 64

Product Marketing Product Transform CMO 64

Martech

SEPTEMBER 7, 2021

Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale. Just automate and repeat. Spam the e-mail lists. AI can be overkill.

Product 92

Product Online Buyers Shoppers Customer Journey 92

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59