Martech
JANUARY 22, 2024
In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.
The CMO Survey
FEBRUARY 24, 2021
Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.
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Sprout Social
FEBRUARY 16, 2023
Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “I
Litmus
NOVEMBER 2, 2021
I’ve talked before about why brands are still failing to deliver true 1:1 personalization. What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way.
Duct Tape Marketing
NOVEMBER 10, 2022
But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.
Set Up
OCTOBER 4, 2022
The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. We introduce brands to qualified, vetted agencies in our network. That’s possibly where we fit in.
Sprout Social
MAY 25, 2022
We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.
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