The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. PR and earned media.

CMO 133

CMO Traditional Marketing Communications Marketers 133

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 105

SEO Branding User-Generated PR 105

Adams & Knight Marketing

NOVEMBER 15, 2022

“It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. In total, Adams & Knight received 33 awards, the most of any agency in the state.

Advertisers 246

Advertisers Advertising PR CMO 246

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 129

CMO Non-Profit Transform Advertising 129

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketers Marketing Health 145

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Create shareable content appropriate for specific networks to spread both our brand and our content. Check out this list of sample descriptions for common marketing roles.

Management 112

Management Inbound Marketing Marketers Marketing 112

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content.

Social Media Marketing 117

Social Media Marketing eBook Marketers Marketing 117

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people.

PR 134

PR Transform CMO Marketers 134

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketers 118

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 78

CMO Thought Leadership PR CRM 78

Litmus

SEPTEMBER 9, 2021

Marketing, PR, & advertising agency: 42:1. Brands that often include A/B testing as a part of their email program generate an ROI of 42:1, compared to an ROI of 23:1 for those who never A/B test their emails. Litmus is designed to empower your team to send more effective, on-brand emails at scale. Ways to increase email ROI.

Email Marketing 145

Email Marketing PR Analytics CMO 145

Search Engine Land

JUNE 1, 2023

One of the most important is the renewed focus on brand entity SEO. But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and choose our brand. For example, an entity may be a person, place, product, event, idea or brand.

SEO 100

SEO Branding CMO PR 100

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. For example, one study found that only 5.5%

Transform 118

Transform CMO PR Education 118

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Define your content goals.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 111

Content Marketing PR B2C CMO 111

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? This focus gives brands an opportunity to connect with customers where they spend the most time online. Social media marketing also helps brands connect and engage with audiences in new and authentic ways.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 107

Transform Thought Leadership PR CMO 107

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Orbit Media Studios

NOVEMBER 13, 2024

Initially, the content was about my personal brand; today, it’s about driving business outcomes and brand strategy. And 15 years before that in Corporate Brand, Product Marketing leadership roles. I didn’t yet know all the things that content marketing can do to build a brand. But that’s my first web post on the topic.

Marketers 67

Marketers Marketing Whitepaper Content Marketing 67

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 107

CMO Thought Leadership PR Marketers 107

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. New York, NY. San Francisco, CA · [link].

PR 112

PR Whitepaper CMO Marketers 112

Martech

JULY 28, 2021

After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO. In the role, she will be responsible for global brand strategy, demand gen, communications and events. Why we care.

Management 116

Management CMO PR Advertising 116

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Good stuff, right?

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

CMO Network

JUNE 5, 2022

The brands that can make inclusivity part of their core mission—not a PR statement—will win the hearts and minds of a new generation of citizens. Gen-Z demand racial justice, not just diversity, equity and inclusion. Not consumers.

Gen Z 89

Gen Z PR Branding CMO 89

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. When consumers trust a brand, they are more willing to share data. In your inbox.

Customer 127

Customer Finance PR CMO 127

Set Up

MARCH 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. She believes that her communication superpower has helped her excel in PR and Communications and led to her career advancement.

CMO 52

CMO PR Thought Leadership Communications 52

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. The same playbook fails at other companies, and the reason is that they’re typically operating with a different type of site and level of brand awareness. A few brands hit a point in their life cycle at which every move it makes gets attention.

PR 122

PR SEO User-Generated CMO 122

Adams & Knight Marketing

OCTOBER 31, 2021

Among the 43 awards, the agency took home eight Gold and six Silver and was recognized across a range of categories, including video, social media, digital, branding, and integrated marketing campaign. ” About Adams & Knight. . ” About Adams & Knight.

Advertisers 100

Advertisers Advertising Copywriting PR 100

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. We know social has the power to make or break a brand, but those at the helm of social strategy don’t always get the respect to match. Do brands, companies, routinely hire graduates of that program? Being called an Intern [link].

Management 144

Management Education Social Media Marketing Copywriting 144

The Next CMO

MAY 26, 2022

Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum. Have they been both a full-time CMO and a fractional/outsourced CMO in the past?

CMO 52

CMO Health PR Customer 52

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.

Analytics 145

Analytics CMO Transform PR 145

Litmus

APRIL 18, 2019

Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows. And some brands achieve email marketing returns that are even higher. Marketing, PR, & advertising agency: 42:1.

Email Marketing 111

Email Marketing Marketers Marketing Analytics 111