Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 73

CMO Price Transform Marketing Strategy 73

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals.

Content Marketing 131

Content Marketing Customer Journey Marketing Marketers 131

Use Insider

JULY 28, 2023

Omnichannel marketing connects all channels to one platform which allows your customers to have one experience with your brand no matter what channel they use. The goal of this strategy is to get as many eyes on your brand as possible by reaching out to as many people on as many channels as possible.

Retail 98

Retail Shoppers Manufacturing Transform 98

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Brand and design are important, but knowing what wins the sales conversation is critical. Bad answer: “Send us your brand standards and a list of websites you like. How does this partner plan to manage this? It’s time to redesign.

User-Generated 93

User-Generated Analytics SEO Communications 93

Sprout Social

MAY 4, 2020

But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort. How do you make sure you don’t get lost in the noise and provide true value for your brand’s audience? We’re up to 4000 registrants and the event is more than two weeks away. Register for Sprout Sessions Digital.

Promotion 80

Promotion Thought Leadership CMO B2C 80

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. Since the start of the pandemic, digital marketing has contributed 32.7%

Management 130

Management Marketing Marketers Key Performance Indicator 130