Branding Content Marketing Pharmaceutical Promotion 
Businesses Grow
FEBRUARY 13, 2023
Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.
Search Engine Land
MARCH 29, 2023
On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently B2C
JUNE 16, 2022
And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Why Content Marketers Should Beware of Medical Misinformation. But what kinds of dangers, exactly, do they pose for healthcare providers and content marketers? But misinformation at this scale isn’t new.
Rock Content
DECEMBER 20, 2023
” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.
Spiralytics
JANUARY 22, 2023
From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.
Content Marketing Institute
JULY 25, 2018
In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers. My content checkup.
Marketing Insider Group
MARCH 12, 2013
Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. What do you see happening in Content Marketing today? link] Cut through the clutter and create content people actually want to build a relationship with.
Expert insights. Personalized for you.
136 
Let's personalize your content