Branding CRM Email Marketing Performance Marketing 
Litmus
APRIL 25, 2022
Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. Email deliverability. Mistakes are inevitable.
Calvyn Lee Blog
NOVEMBER 24, 2023
Meanwhile, less than 20% have a structured testing program for activities like email, social media ads, and website optimization. For example, Persado uses AI to create higher-performing marketing messages. Conversely, display advertising and website personalization show lower effectiveness outside major brands.
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Martech
APRIL 25, 2022
Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference.
Martech
MAY 25, 2022
It even connects to your CRM and your analytics dashboard. As your customer’s brain re-constructs the visual world in front of your technology, you have an incredible opportunity to shape the associations linked to your brand. Email marketing software. . Sure, it matches your brand colors.
CXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.
Martech
MARCH 22, 2022
Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?
Hubspot Marketing
JANUARY 23, 2023
Which Marketing Strategies are Most Effective? With customer-centricity being a top priority for marketing leaders going into 2023, it's no surprise that giving customers the best possible experience with your brand is the strategy leaders say is most effective for driving business growth.
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