Why traditional marketing systems can’t keep up with AI and what to do about it
Martech
JULY 19, 2024
Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. When marketers approve that strategy, AI executes it.
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