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In many ways, Social Media is simply another proof point of the power of customer-driven, inboundmarketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional directmarketing vs. newer inbound techniques like search. Engage employees.
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Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand. Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts.
Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inboundmarketing, sales apps, ROI reporting – all in one place. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.
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