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Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

Litmus

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better.

Law 60
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EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent.

Law 137
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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

Don’t you love it when brands seem to be talking directly to you? To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Customers actually become frustrated with brands that don’t personalize. Audiences have many ways to interact with your brand.

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3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies.

Law 99
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How to Make Money on Instagram in 2024

Buffer Marketing

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

Customers.ai

Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? They capture the people on your site – the people already familiar with your brand and already interested in what you have to offer.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.