Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. To adapt to this changing market, here are three actions marketers can take to maximize the potential for growth: 1. Get Timely Data.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

APRIL 24, 2018

More mediocre content will not stand out in the din of content marketing, and no AI program can generate the kind of new, creative, innovative ideas that will get your brand noticed. But that doesn’t mean there’s no room for AI in content marketing. Where B2B marketers can really flex some AI muscle is in content delivery.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Determine the goals of the program.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

APRIL 20, 2018

Here are three ways that content marketing and marketing automation go hand in hand: 1. Marketing automation is not a one-and-done tactic. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

JANUARY 12, 2015

These days, MA systems offer an ever-expanding variety of capabilities like email marketing, social media tracking, prospect nurturing and marketing analytics, just to name a few. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Education Health 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? How Brands Can Create Lasting Relationships on Social Media.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

AUGUST 20, 2013

We jump right in with some discussion around our marketing automation sync with our CRM and through this discussion we realize that we should be using the campaign function in our CRM to track the success of our call campaigns. This will be consistent with our marketing automation platform and attribution in the future.

CRM 134

CRM Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. How do I use intent data in practice?

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 30, 2017

There is a way to increase the likelihood that content created for leads will be consumed: email marketing. By adding modern email marketing strategies to existing lead nurturing efforts, you can deliver relevant content and personalized communications directly to leads on a channel they monitor actively.

Email Marketing 134

Email Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign. This would be the perfect Halloween. Bring it to life!!”.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While it’s not the easiest marketing measurement to calculate , the finished product is hugely valuable to measuring success. Account-Based Marketing Closes Bigger B2B Accounts.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Marketers are not short on challenges in today’s multi-channel world. Many brands use cookies or login systems to learn about their buyers, but even in those cases, they know very little about their interests and preferences, and it’s difficult to reach them outside of a single platform, not to mention across devices.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2016

Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based. Sending personalized emails at scale so that the recipients feel a more individualized connection to your brand.

Thought Leadership 104

Thought Leadership Marketing Automation Platform Communications Email Marketing 104

Adobe Experience Cloud Blog

JANUARY 9, 2014

These pages don’t redirect users to your site, but allow you to gather data from customer behavior — in the same way that you can gather data from a page built on your marketing automation platform. Download our ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Use social sign-on. Social Media'

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

These pages don’t redirect users to your site, but allow you to gather data from customer behavior — in the same way that you can gather data from a page built on your marketing automation platform. Download our ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Use social sign-on. Social Media'

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

AUGUST 30, 2018

Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully.

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Adobe Experience Cloud Blog

JUNE 4, 2014

The more relevant you are to subscriber, the more likely he or she is to open and actually read (and maybe even click on)—your emails. Personalization is becoming easier to achieve, as marketing automation platforms are now offering functionality to create better, more relevant email experiences with subscriber data.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Branding 134

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 117

B2C Marketing Automation Platform Gen Z Whitepaper 117

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. Thought leadership.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144