Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. What are the qualities that define thought leaders?

Thought Leadership 95

Thought Leadership Whitepaper Education Branding 95

Scoop.it!

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Branding 81

Branding User-Generated Industry Insights Thought Leadership 81

Adobe Experience Cloud Blog

APRIL 11, 2017

When you build an email nurture track based on limited data, you assume that certain groups of prospects share the same interests and buying timeline. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. Engagement with industry influencers.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Adobe Experience Cloud Blog

OCTOBER 16, 2013

Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? Brought to you by Email Marketing Software by Marketo.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Tiecas

FEBRUARY 5, 2024

Competition from Larger Players : Competing with larger manufacturing companies with more extensive resources and brand recognition can be daunting. Industrial marketing for manufacturers helps level the playing field by allowing us to target niche markets and communicate our unique value proposition effectively.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. Why Should Brands Bother With Content Marketing?

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition.

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The content experiences we create are what help make our—and any—brand cohesive and memorable. Having a strong brand is one thing.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

DECEMBER 3, 2013

But today, I’d like to speak as Ray, The Terrible Shopper Guy – a guy who, like many thousands of others, wishes that holiday shopping could be a little easier, and that holiday email marketing could be much, much better. How can email marketers build trust? Email Marketing' around the holidays.

Email Marketing 134

Email Marketing Thought Leadership Shoppers Retail 134

Adobe Experience Cloud Blog

APRIL 9, 2020

You’ll have had the email by now. . Hello customer from our email marketing database, . Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. Right now, there’s one thing brands and businesses need to be saying: . But it’s become inexcusable. What can we do to help? .

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

DECEMBER 22, 2015

Instead, the best way to get your emails into their primary inbox is to keep your subscribers engaged and maintain a high open and click-through rate. This means that email marketers need to shift their attention towards driving better engagement. Practice good email hygiene. Keep the CTA above the fold.

Email Marketing 91

Email Marketing Thought Leadership Marketing Marketers 91

Martech

OCTOBER 28, 2021

.” Unlike in the previous M&A era, most of these appear to be good things for the email industry, aiming to build it up and keep it on a continued path to growth. 3 implications for email marketers. Read next: More on email marketing from Ryan Phelan. Guidance for email marketers.

Thought Leadership 140

Thought Leadership Email Marketing New Technology Transform 140

Set Up

MARCH 28, 2024

Comeau thought of a successful campaign Emory did pre pandemic that depicted Emoiry’s unique brand qualities and services apart from other Healthcare organizations. To support the campaign, there was broadcast advertising, paid search, email marketing, direct mail marketing, and more. You can spot their brand ads.

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Outsourced marketing processes vary by company, of course. Marketers love to specialize. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start?

Thought Leadership 133

Thought Leadership Whitepaper Promotion Marketing 133

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. Like many people in email, it found me.

Affiliate Marketing 103

Affiliate Marketing Thought Leadership PR CRM 103

Litmus

APRIL 11, 2023

Plus, we snagged the coveted “Users Love Us” badge , coming in with a total of 35 badges across the categories of Email Deliverability, Email Testing, and Email Marketing. Boost efficiency and scale email development Craft consistent, on-brand emails with Litmus.

Thought Leadership 70

Thought Leadership Price Email Marketing Customer 70

Hubspot Marketing

APRIL 5, 2023

Creates a hostile environment between sales & marketing. Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. Offsite Channels: Guest posts, press and thought leadership.

Inbound Marketing 125

Inbound Marketing Whitepaper Real Estate Non-Profit 125

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

APRIL 15, 2019

Using a series of drip emails, you can educate them on how your product can help solve their problems, reinforce their desire to buy, and nudge them toward the end zone. Providing thought leadership: Not quite sure what your prospects are interested in or where they are in the buying cycle? What drip campaigns are all about.

Thought Leadership 132

Thought Leadership Education Communications Place 132

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. The scale alone can be staggering.

Customer 112

Customer Non-Profit Transform Thought Leadership 112

Adobe Experience Cloud Blog

MAY 29, 2019

Maintaining a consistent stream of high-quality content on social media—including things like special offers, polls, surveys, and discounts codes—can have a strong impact on your brand image. Even through small interactions, such as comments and retweeting, customers can feel like they’re connecting with your brand.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Helping them manage their brand on social media is a prerequisite for Generation Z finding value in your brand.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Scoop.it!

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. You need to have the right thought process and create emails with engaging content and attractive offers that stand out.

User-Generated 86

User-Generated Thought Leadership Customer Acquisition Email Marketing 86

Buffer Marketing

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. The carousel is not only informative but also invites engagement by asking the audience to share their own favorite marketing moments.

Transform 126

Transform User-Generated Thought Leadership Copywriting 126

Search Engine Land

AUGUST 4, 2023

However, we need to clearly distinguish between AI supporting marketing work and AI replacing us and completing that work on our behalf. Replacing humans No matter how good AI is, it doesn’t replace the power of human connection, thought leadership or creativity.

CRM 98

CRM Thought Leadership Communications eCommerce 98

Marketing Insider Group

APRIL 12, 2021

Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Email marketing is also owned media. Buyers give you permission to email them, and you dictate the messaging and offers. Yet, it’s still branded content and has a much stronger impact than third-party events.

User-Generated 142

User-Generated Thought Leadership Content Marketing Advertising 142

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes. Click To Tweet.

Education 98

Education Marketing Strategy Branding Energy 98

Adobe Experience Cloud Blog

OCTOBER 1, 2015

Author: Jeanette Bordy Creating a good email is like baking a cake. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

eBook 134

eBook Thought Leadership Email Marketing Communications 134

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Content marketing for the SaaS market is a competitive space. Content marketing drives many benefits for your brand. Image: DMA.

Marketing Strategy 142

Marketing Strategy Thought Leadership SEO Marketing 142

Neil Patel

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. This would be a 42 percent open rate, which is a strong metric by email marketing standards.

Real Estate 117

Real Estate Email Marketing User-Generated Thought Leadership 117

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79