Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. 64%), the U.K. (59%)

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. Content marketing needs to lead this transformation. Personalize mobile messaging.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel. Feeling Inspired Yet?

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 102

Customer Gen Z Manufacturing Energy 102

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 114

Gen Z Branding Transform Millennials 114

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. 64%), the U.K. (59%)

Gen Z 103

Gen Z Customer loyalty Transform Shoppers 103

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103