Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Case in point: The Gen Z caviar bump.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand?

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136