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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. A caviar what now? Wait, what?

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10 Pinterest statistics marketers must know in 2019

Sprout Social

52% use their platform to develop their knowledge of great food and drinks. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. Time to get Pinning.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. Analyze the results after it’s over. Did you meet your goal? Why/why not? And even regular peeps.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Mable – Food & Beverage.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hosting Tribunal) Food blogs lead in popularity, with 42.8% VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. Ascend2) 63% of companies using marketing automation outsource all or part of it. market share.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%