Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Martech

JULY 22, 2022

More broadly, however, truly understanding your customer and focusing on providing them with what they’re seeking for the duration of your relationship can pay dividends for the longer term, resulting in cross-sells, up-sells, repeat purchases and brand advocacy. More agile marketing and operations.

Customer Journey 87

Customer Journey Customer Analytics Global Marketing 87

Rock Content

APRIL 19, 2023

The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence. This publication mentions the backwards moves regarding the metaverse that big brands like Disney and Microsoft have made recently.

Fashion 52

Fashion User-Generated Global Marketing Market Trends 52

Martech

OCTOBER 14, 2021

Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. To achieve this big picture view of the customer journey, marketers must be able to bring in data across every customer touchpoint, whether it’s led by marketing or not. Cross-channel data.

Customer Journey 109

Customer Journey Analytics Customer Marketing 109

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Pam Didner

OCTOBER 7, 2020

As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. Digital marketing trends are always changing.

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Bizzabo Bizzabo is a holistic platform that provides your team with all the tools they need to create rewarding events, while surfacing insights to help your events grow both on and offline. Build a branded event website with an editor that’s integrated with your event registration software and event app.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

NOVEMBER 15, 2022

This is why it's so important for your brand's emails to seem as interesting, unique, and eye-catching as possible – without looking too desperate. A Crisis of Disconnection: 3 Business Trends Stifling Business Growth in 2022. Odds are, your subscriber subscribes to many other emails related to your industry.

Manufacturing 95

Manufacturing Health Education Inbound Marketing 95

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. What does this mean for you?

Branding 105

Branding Transform User-Generated SEO 105

Pam Didner

OCTOBER 7, 2020

As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. Digital marketing trends are always changing.

Digital Marketing 52

Digital Marketing Social Media Marketing Marketing Marketers 52

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news? Let’s do it.

Customer 75

Customer Global Marketing Market Trends Inbound Marketing 75

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. Influencer marketing trend analysis Social media users expect brands to read the room.

Analytics 100

Analytics Influencer Marketing Health CRM 100

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. 51% of director+ level marketers say their marketing budgets will increase in 2022.

Inbound Marketing 118

Inbound Marketing Influencer Marketing Social Media Marketing B2C 118

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. And don’t think brands haven’t noticed the shift. RL pic.twitter.com/dMiFxxmCxb.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91